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Chiropractic Takes to the Railways! First Stop: Utah
Utah is the first state to feature pro-chiropractic messaging on a train as part of the Foundation for Chiropractic Progress' new "Moving Chiropractic Across America" marketing campaign.
Chiropractic Saves Big Money
Hearing David Elton, DC, senior vice president of clinical programs at OptumHealth, speak about the company's approach to saving almost a quarter of a billion dollars per year immediately made me want to share his riveting presentation with the entire chiropractic community.
BCBS of Tennessee Takes a Stance for Acupuncture
BlueCross BlueShield (BCBS) of Tennessee, the state's largest insurance provider, is starting the year off with some significant changes—they have dropped Oxycontin from their list of covered prescriptions and added acupuncture coverage.
Arch Collapse Is Inevitable - But Here's How You Can Help
On Aug. 1, 2007, an eight-lane, steel-truss arch bridge spanning the Mississippi River in Minneapolis collapsed. The causes? Stress, time and plastic deformation – the same reasons a foot arch collapses.
Getting Past the Landmines of a Disability Claim (Pt. 1)
As a chiropractor, you know you have to control very carefully the adjustment you perform on the spine of a patient. A "proper adjustment" can reduce or eliminate pain and lead to a happy patient.
Proper Nutrition for Optimum Sports Performance: Top Tips
Eating a healthy diet assists with weight control, lowers disease risk and improves overall health, according to the U.S. Department of Health and Human Services.
Getting Claims Paid: Common (& Not-as-Common) Modifiers
Current procedural terminology (CPT) modifiers (also referred to as Level I modifiers) help further describe a procedure code without changing its definition.
Neurological Exams to Inform Point Prescriptions
During a doctoral clinic theater that I was teaching, a patient came in with daily nausea and anxiety persisting for three years.
New in 2019—Updates for the NCCAOM
The NCCAOM launched its new website and logo, along with a new designation for those nationally certified—NCCAOM National Board-Certified Acupuncturist.
What If We're Looking at Pain the Wrong Way? Pain Management in Our Healthcare System
There are many articles that have thoroughly discussed the current state of pain management in our health care system. I won't bore you with more of the same statistics of pain occurrence, opioid abuse, and medical mistake numbers.
Beyond Drugs & Alcohol: The Deeper Roots of Addiction
Addiction is a huge and growing issue for Americans--just take a look at these statistics: The rate of deaths due to drug overdoses more than quadrupled from 1999 to 2017, up to more than 70,000 deaths a year.
Putting Spine Care in the Right Hands
With the guideline clarity we have, the current state of affairs when it comes to spine care is unacceptable. "No more research, no more data; just make this happen."
News in Brief
National Chiropractic Leadership Conference: Complete Wrap-Up; Life University Holds Historic Commencement Ceremony; New Executive Director at WSC; NBCE Gives students a Forum; New Location for Western States.
Expanding the Profession ... Acupuncturists Weigh-In
At the end of 2018 Acupuncture Today sent a survey to over 30,000 acupuncturists. The objective was to establish an opinion of the current products and services used/sold, as well as what acupuncturists are looking to use/sell to expand their practices.
CBD & Chinese Medicine
Whole-plant hemp CBD oil products are becoming increasingly available, and many of our patients, friends and family are enjoying the multitude of positive health benefits inherent in hemp CBD.
Is Chiropractic Slighted in New HHS Report on Pain Management?
On face value, the new draft report on pain management by the Dept. of Health and Human Services is another step in the right direction when it comes to addressing the opioid epidemic and prioritizing nondrug pain management options over OTC and prescription medication.
We're Fighting the Wrong Battle: Dry Needling Is Not Acupuncture
In 1993 Mark Seem wrote "A New American Acupuncture" in which he popularized and advocated myofacial release using filiform needles.
Distracted and Influenced—Side Effects From Social Media
Marketing media is designed to connect with consumers and influence their behavior. These messages may be more distracting than one realizes.
Natural Protection Against Chronic Candida: The Silent Killer
Candida is a yeast that occurs naturally in the human mouth and intestines. In small amounts, this natural fungus can aid in nutrient digestion and absorption, but an overgrowth can damage the intestinal lining and release toxic byproducts directly into the circulatory system.
The Back Squat: Assess and Correct Upper-Body Deficits
The squat has been recognized as both a functional movement assessment and a foundational exercise for activities of daily living, rehabilitation and sports performance.
I'm Back From Washington, D.C., and NCLC: Now What?
Since returning from the American Chiropractic Association's National Chiropractic Leadership Conference, I've had some time to reflect on my experience.
What Prompts Survival? An Examination of Resilience and the Will to Live
Haven't we all experienced a client, family member or colleague, who has survived a trauma or unspeakable war damage, or a gloomy medical prognosis, against the odds?
Hospice Care & Acupuncture: Comfort Care for the End of Life
The National Association of Hospice and Palliative Care Acupuncturists (NAHPCA) was founded in 2013 by Torii Black, a registered nurse and acupuncturist.
A New Approach to Correcting SI Dysfunction (Pt. 1)
A common component of low back pain is dysfunction of the sacroiliac joints (SIJs).
5 Ways Acupuncture Can Improve Athletic Performance
Sports acupuncture has been used all over the world, from treating injury to helping athletes increase performance levels. Acupuncturists are commonly employed by major sports teams all across the globe.
Treating Depression With the Secondary Vessels (Part 2)
This article is part 2 of a discussion into the treatment of chronic depression, as seen through use of the acupuncture channel systems.
A Win in Florida is a Win For All
The Florida State Oriental Medical Association (FSOMA) took on the Board of Physical Therapy, allegeding that "physical therapists are not adequately trained in the insertion of filiform needles into the human body and carries the potential for harm to patients and the profession of acupuncture."
Spine Care: Emerging Trends & Developing Opportunities
Spine disorders represent one of the most common causes of pain and disability in the United States and worldwide.
May, 2005, Vol. 05, Issue 05
ABMP Survey Highlights Trends in Massage Therapy
By Rebecca J. Razo
In late February, Associated Bodywork & Massage Professionals (ABMP) announced the results of its national survey regarding consumer use of and sentiments toward massage therapy. Harstad Strategic Research, Inc., a national public opinion research firm in Boulder, Colo., conducted the telephone survey on behalf of ABMP, which included a representative sample of over 1,000 adults, ages 21 and older.
Among the key results, the survey found that 12 percent of respondents had received massage an average of nine times in the year 2004 - a frequency on par with their visits to chiropractors and physical therapists.Of those respondents who had received massage in 2004, 96 percent had favorable feelings toward massage therapists, compared to 72 percent of previous massage users and 32 percent of those who had never experienced massage therapy.
The survey also found that a 45 percent plurality indicated their feelings toward massage therapists have changed for the better over the past 10 years. Forty-five percent of those who received a massage in 2004 did so for pain relief or muscle soreness, followed by relaxation and stress relief.
Although massage therapy received high marks from those who have previously experienced it, other survey results indicated that consumers might still lack some basic information on the benefits of massage, especially among those who haven't experienced it firsthand.
For example, of those who did not receive a massage in 2004, 53 percent reported they did not find it "necessary" or there was no "perceived value in receiving one." Thirty-eight percent of this same group said they "probably" would not have a massage in 2005, while 33 percent said they "definitely" would not, compared to 62 percent of those who received massage in 2004 that said they "definitely will" have a massage in 2005.
If "experiencing a massage therapy session is its own best advertising for changing perceptions," as ABMP President Bob Benson said in a press release, massage therapists might be well-served to focus a substantial portion of their education efforts on those who have never experienced the benefits of massage and bodywork.
"Whether massage therapists are speaking to a large audience or one-on-one to potential clients, it is important to emphasize the benefits of massage," says Colleen (Steigerwald) Holloway, author of the Success Beyond Work, a marketing book and consulting business designed to help massage therapists increase clientele and revenue. "People are interested in hearing what problem you can solve for them and will be more inclined to use your services if you name their specific problem. Uneducated people think of massage only as a tool for relaxation. By telling people that it is useful in treating migraines, chronic shoulder and neck pain, and so forth, you are providing them a solution to what ails them."
Other recent consumer massage surveys include the American Massage Therapy Association (AMTA) 2004 Massage Therapy Consumer Survey and a 2002 survey developed by the National Center for Complementary and Alternative Medicine (NCCAM) and the National Center for Health Statistics (NCHS) on Complementary and Alternative Medicine (CAM) use among adults in the United States.* The chart below compares key data from the ABMP, AMTA and NCCAM surveys.
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