As the Alliance for Chiropractic Progress kicks off their 1998 advertising campaign, over 18,000 advertising kits are being mailed to members of the American Chiropractic Association (ACA), International Chiropractors Association (ICA), and the Congress of Chiropractic State Associations. These DCs are receiving their free advertising kits, because their organizations are members of the Alliance and have donated substantial amounts of money to make this advertising campaign a reality (please see "Alliance Unveils First Year of PR Campaign" in the December 15, 1997 issue).
But thanks to the generosity of Foot Levelers, Inc., and Dynamic Chiropractic, those DCs who are not members of the ICA or the ACA can also receive the Alliance Communication Kit free of charge. This allows all DCs in the United States the opportunity to be part of the largest chiropractic advertising campaign in the history of the profession.
This year's advertising campaign is focused on educating the public about the qualifications of doctors of chiropractic, and why chiropractic care is so effective. The Alliance has laid the foundation with multiple ads and inserts to be featured in Prevention, Consumers Digest, and Health magazines. Each DC can now build on this foundation of national exposure by advertising in their local area.
This campaign will allow the entire profession to put out the same message at the same time. The public is ready to hear and understand.
The communications kit includes:
The Alliance for Chiropractic Progress believes the success of this campaign depends on what happens on the local level; that is why the Alliance is making it easy for DCs across the country to participate in this vital campaign. The Alliance has provided the program; now it's time for DCs in the field to deliver the message to people in their communities.
Many relevant diagnostic signs are not performed deliberately by the examiner or by the patient at the examiner’s direction. They are observed as the patient reacts to their condition. Fortin’s finger sign, Minor’s sign, and Vanzetti’s sign are three examples of this principle.
On Feb. 1, 2024, two more legislators – John R. Carter (R-Texas) and Robert “Bob” Good (R-Va.) – co-sponsored the Chiropractic Medicare Coverage Modernization Act of 2023, bringing the co-sponsor total to 155, two more than the total achieved over the entire two-year congressional cycle in which identical legislation last appeared (2021-22).
While working at the Lovelace Medical Center in Albuquerque, N.M., one of the primary care physicians stated that imaging every patient prior to receiving chiropractic was not medically necessary. It was at that point I reconsidered the need for the imaging of every patient to avoid malpractice.
