Arlington, VA -- As part of the International Chiropractors Association's media campaign, ICA President Dr. R. James Gregg was interviewed during a news conference beamed nationwide via satellite television. Using a method called a "satellite tour," Dr. Gregg was able to talk with news editors around the country from a television studio conveniently close to the ICA corporate headquarters.
During the hour long news conference, Dr. Gregg was linked "live" with numerous television anchor people around the country. Seattle reporter Mickey Flowers (KIRO) queried Dr. Gregg on childhood immunization; Denver reporter Wes Lucas (KUSA) interviewed Dr. Gregg and used the footage in a mid-day news program. The KIRO news program reaches more than 200,000 daily viewers; KUSA news is seen by 250,000 adults each day. Dr. Gregg was also interviewed by a reporter from San Francisco (KGO), which has a daily viewing audience of 400,000.
The ICA has assembled a veteran team of media placement specialists including Hal Gieseking, former correspondent for the "CBS Morning News." Another member of the media team, David Green, is responsible for launching more than 25 radio stations for many of America's major broadcast groups, with 30 years of experience in radio and television. Mr. Green is also well-known on Capitol Hill as a media adviser to many senators and representatives.
Dr. Gregg's "satellite tour" is only one of the steps that the ICA has planned to help promote a positive image of chiropractic through the broadcast and print media. The strategy is to deliver accurate information about the profession, and to educate the American public about the benefits of chiropractic care.
Many relevant diagnostic signs are not performed deliberately by the examiner or by the patient at the examiner’s direction. They are observed as the patient reacts to their condition. Fortin’s finger sign, Minor’s sign, and Vanzetti’s sign are three examples of this principle.
On Feb. 1, 2024, two more legislators – John R. Carter (R-Texas) and Robert “Bob” Good (R-Va.) – co-sponsored the Chiropractic Medicare Coverage Modernization Act of 2023, bringing the co-sponsor total to 155, two more than the total achieved over the entire two-year congressional cycle in which identical legislation last appeared (2021-22).
While working at the Lovelace Medical Center in Albuquerque, N.M., one of the primary care physicians stated that imaging every patient prior to receiving chiropractic was not medically necessary. It was at that point I reconsidered the need for the imaging of every patient to avoid malpractice.
