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VOLUME 31, NUMBER 11
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What's Your Story?

It's all too simple, yet essential. The universal question that often times we're asked by clients when we start a massage session. At least, with the chatty ones looking for conversation.


Creating Lucrative Private Retreats that Heal You and Your Clients
Imagine that you've just wrapped up your most profitable day ever, leaving your treatment room with a check in hand for $1,500. How many clients would you have to see to earn that much in a day? Fifteen at $100 a session? Ten at $150? Six at $250?
Peer Points: Stories of Practice Success
When patients go see Arizona-based acupuncturist Jing Liu, it is to get top care from an practitioner well versed in all aspects of Traditional Chinese Medicine.
Economics of Complementary/Integrative Care
Although this column doesn't usually feature a book review, we're going outside of our usual public health format to discuss a new book written by Patricia Herman ND, PhD.
Judge Lifts Stay of Florida PIP Injunction
Circuit Court Judge Terry P. Lewis lifted an automatic stay of a temporary injunction against the Florida Personal Injury Protection law.
Herbal Medicine: Go Mainstream
When it comes to practicing herbal medicine in a mainstream setting, there are a number of important points to understand when it comes to prescribing formulas. Some important questions to ask are - what method of prescribing and dispensing is most effective in this setting?
Freeing the Heart: Protection of the Hip and Shoulder Joints
As we continue with this current series of articles on Freeing The Heart, if we consider the basic physiology of the human circulatory system, it seems evident that when the heart and lungs reach full expansion with a minimum of resistance, the heart will eject more blood and at a greater velocity.
Healing Leaders

Energy is a hot commodity. Society pays dearly for it and for the expertise of those who know how to cultivate it.


You are What You Eat Part II: Integrative Protocols
In the previous installment of this article I discussed important ideas concerning gastrointestinal health and foundational ideas from TCM, which can provide key insights into creating effective protocols for healing the gut.
Creative Strategies to Boost Your Business
Years ago I realized the truth behind the saying that the definition of insanity is doing the same thing over and over and expecting a different outcome. I find that so many people, either personally or professionally, are "insane" by that definition.
Helping Patients Through Pregnancy Loss
There is a lot of focus in the acupuncture world on fertility and helping women get pregnant. It's exhilarating to hear the news that a patient is expecting a baby. The other side of that is pregnancy loss. That includes abortion, miscarriage or stillbirth.
Muscles as Team Players
Synergistic dominance occurs as "helper" muscles are recruited to take over function when a "prime mover" muscle fails, much like when a football coach calls in the substitute players when a key player is injured.
The Power of Inhalation: Diffusing Essential Oils
When using essential oils as part of a massage practice, most of the focus goes on properties that can help relieve muscles and joints when applied topically.
Helping Infertility Patients with the Spirit Essence
As many of you know, when it comes to treating infertility, we are dealing with a patient population that is, generally speaking, in emotional turmoil. These patients often experience fear, anxiety, despair, hopelessness, grief and anger.
A Freebie
Let's face it – patient evaluation takes time. Unless you are really into the diagnostic evaluation game, you probably have found the formal exam protocol tedious if not downright annoying.
Key Nutrients for Maintaining Musculoskeletal Health
As a chiropractor, I fully appreciate the amazing potential of manual therapy. Whether that therapy is a chiropractic adjustment, therapeutic massage, or some of the many other effective body work options; people generally have a wonderful response.

Happenings in Our Evolving Profession
Good things seem to be happening for our profession and recent developments show we are all on board. Talking about being on board, this September The Veterans Express-Purple Heart Tour is expected to make its way out of the station.
Massage Helps Hospital Patients Manage Pain
The authors of this publication, Adams and colleagues, suggest pain management within the acute care setting is a focus of empirical study by researchers, healthcare facilities and accreditation organizations throughout the United States.
The Spirits of the Points: The Gall Bladder Official
The Gall Bladder is known as The Official of Decision Making and Judgment. In any given day, this Official makes countless decisions – conscious and unconscious, which influence every aspect of our being.
Help in Understanding Parkinson's, Part 2
In part one of this series from the April issue, I presented an understanding of Parkinson's disease (PD), its symptoms and current medical treatment.

Adventitious Tissue Structures of Elevated Tissue Density
A 12-year-old boy was brought into my clinic complaining of pain in his right heel, which impaired his ability to participate in sports, even to walk normally.
Dealing with Painful Foot Injuries, Part 2
In part one of this two-part series, published in the April issue, we began talking about foot pain and discussed several different injuries that affect that area of the body. Now we're going to move on to give you practical tips for soothing the feet.
There Are No Secrets: Treating Complicated Conditions with TCM
Including standardized extra points, there are just over 400 acupuncture points on the body. You get 400 and I get 400 - same. Yet, time and time again treatment protocols are coveted as if they were some secret formula only intended for the right and privileged.
The Massage Profession Must Continue to Evolve
Evolution is defined as any process of formation or growth, development, as well as a process of gradual, peaceful, progressive change or development by Dictionary.com.
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 Dynamic Chiropractic
What percentage of new patients get X-rays from you before their first adjustment?
Less than 10%
11- 25%
26-50%
51-75%
More than 75%
All patients (100%)
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