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Industry News for Integrative Therapeutics

825 Challenger Drive
Green Bay, Wisconsin 54311


Integrative Therapeutics™ Selects Channel IQ to Monitor and Manage Internet Reseller Policy

Protects Qualified Dispensaries and Brand Integrity

Green Bay, WI—February 20, 2012— Integrative Therapeutics, North America's leading manufacturer and distributor of natural, dietary supplements for medical professionals and their patients, has chosen the Channel IQ platform to manage its Internet Reseller Policy for its online sales channel. After looking at several vendors, Integrative Therapeutics chose this platform for its ability to automate the labor-intensive monitoring process necessary to accurately and quickly identify those websites not meeting the Integrative Therapeutics Standard.

Integrative Therapeutics has adopted an Internet Reseller Policy, which outlines pricing guidelines, as well as the use of logos and trademarks, to help preserve its Standard for providing licensed health care practitioners with high quality products and sales and technical support. The main objective of the policy is to ensure that only licensed health care providers have access to their products and are representing Integrative Therapeutics, on the internet, in accordance to that Standard.

Mandy Kraynik, Vice President of Integrative Therapeutics, explains, "As a manufacturer, we find it extremely important to ensure that only qualified, licensed practitioner partners have access to our brand, and that patients are receiving the needed oversight of the physician in utilizing our brand; this ensures the practitioners can most effectively impact patient health."

In order to spot non-compliant online discounting in a timely and consistent manner, maximum automation is essential. Channel IQ gives Integrative Therapeutics unprecedented visibility into who is selling its products online and at what price, providing actionable intelligence to manage its online channel for optimal outcomes.

Integrative Therapeutics, LLC manufactures and distributes proprietary, natural supplements exclusively to medical professionals. Our manufacturing facility meets stringent quality standards and is an organically certified and FDA-registered drug establishment. Find out more at www.integrativeinc.com.

Channel IQ is the leading provider of online retail intelligence solutions to manufacturers, distributors and retailers. Channel IQ provides real-time, online promotion and pricing information, empowering major manufacturers and retailers like Crutchfield, Olympus, Harman Kardon and Denon & Marantz to quickly and profitably handle channel issues and competitive situations. Only Channel IQ combines integrated reporting, interactive applications and services to enable manufacturers and retailers to automatically act on real-time data. Channel IQ solutions are the result of cutting edge technology combined with decades of industry experience in channel management, distribution, online retail and manufacturing. For more information, visit www.channeliq.com.

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