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VOLUME 31, NUMBER 11
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Alternative Health News
Freeing the Heart: Protection of the Hip and Shoulder Joints
As we continue with this current series of articles on Freeing The Heart, if we consider the basic physiology of the human circulatory system, it seems evident that when the heart and lungs reach full expansion with a minimum of resistance, the heart will eject more blood and at a greater velocity.
The Massage Profession Must Continue to Evolve
Evolution is defined as any process of formation or growth, development, as well as a process of gradual, peaceful, progressive change or development by Dictionary.com.
Happenings in Our Evolving Profession
Good things seem to be happening for our profession and recent developments show we are all on board. Talking about being on board, this September The Veterans Express-Purple Heart Tour is expected to make its way out of the station.
Judge Lifts Stay of Florida PIP Injunction
Circuit Court Judge Terry P. Lewis lifted an automatic stay of a temporary injunction against the Florida Personal Injury Protection law.
Dealing with Painful Foot Injuries, Part 2
In part one of this two-part series, published in the April issue, we began talking about foot pain and discussed several different injuries that affect that area of the body. Now we're going to move on to give you practical tips for soothing the feet.
Creative Strategies to Boost Your Business
Years ago I realized the truth behind the saying that the definition of insanity is doing the same thing over and over and expecting a different outcome. I find that so many people, either personally or professionally, are "insane" by that definition.
Massage Helps Hospital Patients Manage Pain
The authors of this publication, Adams and colleagues, suggest pain management within the acute care setting is a focus of empirical study by researchers, healthcare facilities and accreditation organizations throughout the United States.
You are What You Eat Part II: Integrative Protocols
In the previous installment of this article I discussed important ideas concerning gastrointestinal health and foundational ideas from TCM, which can provide key insights into creating effective protocols for healing the gut.
Key Nutrients for Maintaining Musculoskeletal Health
As a chiropractor, I fully appreciate the amazing potential of manual therapy. Whether that therapy is a chiropractic adjustment, therapeutic massage, or some of the many other effective body work options; people generally have a wonderful response.

Creating Lucrative Private Retreats that Heal You and Your Clients
Imagine that you've just wrapped up your most profitable day ever, leaving your treatment room with a check in hand for $1,500. How many clients would you have to see to earn that much in a day? Fifteen at $100 a session? Ten at $150? Six at $250?
Peer Points: Stories of Practice Success
When patients go see Arizona-based acupuncturist Jing Liu, it is to get top care from an practitioner well versed in all aspects of Traditional Chinese Medicine.
The Power of Inhalation: Diffusing Essential Oils
When using essential oils as part of a massage practice, most of the focus goes on properties that can help relieve muscles and joints when applied topically.
Economics of Complementary/Integrative Care
Although this column doesn't usually feature a book review, we're going outside of our usual public health format to discuss a new book written by Patricia Herman ND, PhD.
Helping Infertility Patients with the Spirit Essence
As many of you know, when it comes to treating infertility, we are dealing with a patient population that is, generally speaking, in emotional turmoil. These patients often experience fear, anxiety, despair, hopelessness, grief and anger.
A Freebie
Let's face it – patient evaluation takes time. Unless you are really into the diagnostic evaluation game, you probably have found the formal exam protocol tedious if not downright annoying.
Helping Patients Through Pregnancy Loss
There is a lot of focus in the acupuncture world on fertility and helping women get pregnant. It's exhilarating to hear the news that a patient is expecting a baby. The other side of that is pregnancy loss. That includes abortion, miscarriage or stillbirth.
There Are No Secrets: Treating Complicated Conditions with TCM
Including standardized extra points, there are just over 400 acupuncture points on the body. You get 400 and I get 400 - same. Yet, time and time again treatment protocols are coveted as if they were some secret formula only intended for the right and privileged.
Adventitious Tissue Structures of Elevated Tissue Density
A 12-year-old boy was brought into my clinic complaining of pain in his right heel, which impaired his ability to participate in sports, even to walk normally.
Muscles as Team Players
Synergistic dominance occurs as "helper" muscles are recruited to take over function when a "prime mover" muscle fails, much like when a football coach calls in the substitute players when a key player is injured.
Help in Understanding Parkinson's, Part 2
In part one of this series from the April issue, I presented an understanding of Parkinson's disease (PD), its symptoms and current medical treatment.

The Spirits of the Points: The Gall Bladder Official
The Gall Bladder is known as The Official of Decision Making and Judgment. In any given day, this Official makes countless decisions – conscious and unconscious, which influence every aspect of our being.
What's Your Story?

It's all too simple, yet essential. The universal question that often times we're asked by clients when we start a massage session. At least, with the chatty ones looking for conversation.


Herbal Medicine: Go Mainstream
When it comes to practicing herbal medicine in a mainstream setting, there are a number of important points to understand when it comes to prescribing formulas. Some important questions to ask are - what method of prescribing and dispensing is most effective in this setting?
Healing Leaders

Energy is a hot commodity. Society pays dearly for it and for the expertise of those who know how to cultivate it.


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Industry News for Performance Health

1245 Home Ave
Akron, Ohio 44310
800-246-3733

http://www.biofreeze.com

Performance Health Introduces New, Improved Biofreeze® Pain Reliever

The #1 clinical pain reliever now has an enhanced formulation and a new colorless option.

Akron, Ohio – December 23, 2011 – Performance Health introduces new, improved Biofreeze® Pain Reliever. This new product will be available for purchase on January 1, 2012.

For over 20 years, Biofreeze Pain Reliever has been helping people reduce their pain and manage discomfort. This market leading topical analgesic provides relief for millions of individuals suffering from sore or strained muscles, shoulder and arm discomfort, neck, hip and leg pain, back pain, painful joints, ankle and foot pain, and pain associated with bruising or arthritis.

Pain Reliever "We took the #1 clinically used and recommended topical analgesic and improved it based on customer feedback. The result is a formula that is preferred by 4 out of 5 topical analgesic users1. We made it better in three key ways," stated Doug Stuckey, Senior Product Manager, Performance Health. "First, we made the new formula more natural by adding an enhanced botanical blend and removing the paraben and propylene glycol. Next, we added two new effective skin conditioners so it applies easier and penetrates quickly. And finally, we created a colorless option for patients and practitioners who prefer dye-free products."

New, improved Biofreeze is 100% paraben-free and propylene glycol-free, and is available in Green and Colorless (dye-free) versions. Its new botanical blend includes ilex, arnica, aloe, boswellia, calendula, green tea, burdock root and lemon balm. Free product samples, custom printed with a practice name and phone number, can be ordered to match the practitioner's formula preference—either Green or Colorless. For more information or to order, call 1-800 BIOFREEZE (246-3733).

The new product is available in both clinic-application and at-home sizes.

In-Clinic

16 fl oz Gel Pump, Green
32 fl oz Gel Pump, Green and Colorless
1 gallon Gel Pump, Green
5 g Gel Packet (100 count), Green

At-Home

4 fl oz Tube, Green and Colorless
4 fl oz Tube with Hands-Free Applicator, Green
3 fl oz Roll-On, Green and Colorless

"Healthcare professionals rely on our market leading Biofreeze and Thera-Band brands because we provide much more than just effective, professional quality products," continued Stuckey. "We support our healthcare partners with free practice-building programs, national brand awareness programs, clinical evidence for our products and patient education tools. This is what truly makes our brands special."

  1. Decision Analyst, a leading, global marketing research and analytical consulting firm, conducted a detailed at-home use study with current Biofreeze users. In the study, New and Improved Biofreeze was tested blindly among regular users of topical analgesics. The study demonstrated that the new formula is preferred by 4 out of 5 users.

About Performance Health
Featuring leading brands like Thera-Band®, Biofreeze® and the new Pedigenix™ Foot Care System, Performance Health offers a broad portfolio of products for the therapy, rehabilitation, wellness, massage, podiatric and performance markets. In addition to market-leading products, Performance Health provides practice building support, evidence-based protocols, clinical and product education, turn-key dispensing and pain management solutions. www.thera-band.com www.biofreeze.com, www.pedigenix.com, www.thera-bandacademy.com

Dynamic Chiropractic
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