Industry News for
Performance Health / Hygenic Corporation (PHI) has launched a Where-to-Buy online locator tool to help consumers find practitioners who sell Biofreeze® and Thera-Band® health care and wellness products. This new service benefits the individual who is in need of a pain relief or therapy solution, and benefits the practitioner by providing an opportunity to establish new relationships.
"We are committed to our Biofreeze brand's exclusivity with hands-on health care professionals and continue to make investments that will grow this brand while protecting our practitioners' interests," stated Jeff Mathers, product manager at Performance Health / Hygenic Corporation. "In addition to this practitioner locator service, we have invested in the development of exciting new Biofreeze products that will begin arriving later this year; research that helps support evidence-based practice to improve clinical decision-making with our products; and expanded sponsorships of CEU seminars and educational materials. These investments, among others, will increase our practitioners' ability to sell our brands and grow their cash-based revenue."
To participate in PHI's Where-to-Buy program, practitioners need to complete a simple online registration process. The program is open to all practitioners selling Biofreeze® pain-relieving products and/or Thera-Band® rehabilitation and wellness products. Health care professionals can register at www.biofreeze.com/wheretobuysignmeup or www.thera-band.com/wheretobuysignmeup. The invitation code is PR01.
Source: Performance Health / The Hygenic Corporation