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Editorial Features      View Digital Edition

Misconceptions About Online Marketing (Pt. 1): Google Rankings
October, 2015
Online marketing offers you so many opportunities, but let's face it: If you don't have an online presence that at the minimum includes a practice website and social media, you're probably not where you want to be unless your target audience is living in the Dark Ages.

Converting Massage Clients to Chiropractic Care: Success Principles
October, 2015
In baseball, a successful pitcher usually has a repertoire of pitches: fastball, curveball, slider, change-up, etc. But the ability to know what pitch to throw and when to throw it can determine the difference between failure and success.

Peer to Peer: Essential Tools for the Chiropractor's Toolbox
October, 2015
The chiropractic adjustment will always be the foundational tool the profession relies on when delivering care, but one thing is certain: It's no longer the only tool in an increasing number of practices.

Let There Be Light: Low-Level Laser for LBP
October, 2015
As chiropractors are well-aware, 80 percent of Americans will suffer from back pain at one point in their lives; often chronic or debilitating back pain. In fact, lower back pain is the second leading cause of physician office visits after upper-respiratory infection.

Key Elements of a Truly Responsive Mobile Website
October, 2015
With an increasing number of online users going mobile, it has become imperative to build a responsive mobile chiropractic website that provides a quality mobile-user experience.

The New Age of Communication: Step Up Your Game With a Patient Portal
September, 2015
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.

Kids Need Our Care: Building a Child (and Parent) Friendly Practice
September, 2015
There is so much beauty and meaning behind every child we touch as a doctor of chiropractic – it is an honor not to be taken lightly. There are so many sick children out there in need of your help, yet so many parents misguided and misinformed.

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