Face Off: Is the Franchise Model Right for You?
Is the chiropractic franchise model a good fit for you? In this month's
Face Off, we asked three companies who offer franchise opportunities
their thoughts on this very question.
Do Some Good and Grow Your Practice With Cause Marketing
Cause marketing is truly one of the best ways you can promote your services as a doctor of chiropractic. Cause marketing refers to a type of marketing in which a business partners with a nonprofit organization to help bring awareness to a charitable cause.
How to Find the Sweet Spot
A practice manager confided in me that it was easy to make a new
practice grow, but much more difficult to help one that was already
doing well become more successful. Perhaps it's because practice tends
to be paradoxical.
Misconceptions About Online Marketing (Pt. 2): Website Creation
Even though all doctors of chiropractic have been taught how to manipulate / adjust, if I visit 10 DCs for evaluation and treatment of my low back pain, my experience undoubtedly will vary depending on the skill level and experience of the practitioner.
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