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Editorial Features      View Digital Edition

Peer to Peer: Talking to Your Patients About Weight & Smoking
December, 2015
From a health perspective, it's a grim reality, even in our increasingly health-conscious society: Too many people need to lose weight and too many people need to stop smoking.

Dealing With Cancellations and No-Shows: 5-Step Progression
December, 2015
It's noon on a Wednesday when your phone rings – your 2 o'clock can't make it. The same thing happens the next month, when this same patients calls in to cancel last minute.

Change Your Stinkin' Thinkin': 8 Ways to Replace the Negative
December, 2015
One of my favorite questions is: "If I talked to you the way you talk to you, would you like me?" The answer from most people is a resounding "No!" Let's face it, we all have voices in our heads.

Use YouTube to Maximize Your Practice Website's Potential
December, 2015
YouTube has emerged as the third-leading search engine on the Web after Google and Bing. According to Google, "How to" searches on YouTube have been growing at an annual rate of 70 percent.

Face Off: Is the Franchise Model Right for You?
November, 2015
Is the chiropractic franchise model a good fit for you? In this month's Face Off, we asked three companies who offer franchise opportunities their thoughts on this very question.

Becoming Part of the Team: ACOs and Integration Strategies
November, 2015
Health care policy is being played on a new field that seeks to improve efficiency and outcomes over current payment models. This is not the time to wait and see if and how it will affect you.

Do Some Good and Grow Your Practice With Cause Marketing
November, 2015
Cause marketing is truly one of the best ways you can promote your services as a doctor of chiropractic. Cause marketing refers to a type of marketing in which a business partners with a nonprofit organization to help bring awareness to a charitable cause.

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