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Editorial Features      View Digital Edition

Selling Supplements: If It's Right for You, Do It Right
January, 2016
According to a 2014 survey by the Council for Responsible Nutrition (CRN), more than two-thirds of U.S. adults take dietary supplements, with 52 percent of users identifying their doctor as a trusted source for reliable information.


Ask (Your Patients) the Right Questions
January, 2016
When was the last time you asked a patient a question? Maybe 30 seconds ago? But are you asking the right questions to elicit valuable and useful information?


How to Use Mid-Level Providers to Grow Your Practice
January, 2016
Hiring or partnering with a mid-level provider such as a nurse practitioner or physician assistant can be a cost-effective way to improve practice efficiency.


Hire Right, Stress Less: How to Find (and Keep) the Perfect Receptionist
January, 2016
While all aspects of an office have to run together to create a stress-free environment for you, your patients and employees, consider how important the position of receptionist is.


Keep 'Em Coming Back: How to Promote Patient Loyalty
January, 2016
Successful chiropractic practices have several things in common, but perhaps the most important is a large and loyal patient base.


It's Not Who You Know, It's Who Knows You
December, 2015
Old-school marketing used to focus on who you know, the circle of influence and names of people in your local community. New-school marketing via social media has completely turned this upside down.


Getting a "Yes": A Two-Step Strategy to Overcome Patient Objections
December, 2015
New patients make more excuses for declining care from a chiropractor than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.


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