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Editorial Features

Misconceptions About Online Marketing (Pt. 2): Website Creation
November, 2015
Even though all doctors of chiropractic have been taught how to manipulate / adjust, if I visit 10 DCs for evaluation and treatment of my low back pain, my experience undoubtedly will vary depending on the skill level and experience of the practitioner.


Who Is Your Ideal Patient?
November, 2015
Operating a chiropractic practice requires you to think critically about many things including your equipment, techniques, documentation, financial goals, and the retention of patient and staff.


How to Eliminate the Five Most Destructive Practice Stresses
November, 2015
Dr. Dave loves chiropractic, has a great personal chiropractic story and used to love going to the office. Recently, he told colleagues – half jokingly – "I love chiropractic, it's the practice I hate." I asked him why he felt that way. "It's too stressful" was his answer.


Create Community and Watch Your Practice Flourish
October, 2015
Many health care providers, chiropractors included, are fortunate to enjoy the freedom and independence of owning their own businesses. However, the constant demands can lead to a lonely and isolating experience unless you make an effort to get out of your office.


Misconceptions About Online Marketing (Pt. 1): Google Rankings
October, 2015
Online marketing offers you so many opportunities, but let's face it: If you don't have an online presence that at the minimum includes a practice website and social media, you're probably not where you want to be unless your target audience is living in the Dark Ages.


Converting Massage Clients to Chiropractic Care: Success Principles
October, 2015
In baseball, a successful pitcher usually has a repertoire of pitches: fastball, curveball, slider, change-up, etc. But the ability to know what pitch to throw and when to throw it can determine the difference between failure and success.


Peer to Peer: Essential Tools for the Chiropractor's Toolbox
October, 2015
The chiropractic adjustment will always be the foundational tool the profession relies on when delivering care, but one thing is certain: It's no longer the only tool in an increasing number of practices.


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