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Editorial Features

Use YouTube to Maximize Your Practice Website's Potential
December, 2015
YouTube has emerged as the third-leading search engine on the Web after Google and Bing. According to Google, "How to" searches on YouTube have been growing at an annual rate of 70 percent.


Face Off: Is the Franchise Model Right for You?
November, 2015
Is the chiropractic franchise model a good fit for you? In this month's Face Off, we asked three companies who offer franchise opportunities their thoughts on this very question.


Becoming Part of the Team: ACOs and Integration Strategies
November, 2015
Health care policy is being played on a new field that seeks to improve efficiency and outcomes over current payment models. This is not the time to wait and see if and how it will affect you.


Do Some Good and Grow Your Practice With Cause Marketing
November, 2015
Cause marketing is truly one of the best ways you can promote your services as a doctor of chiropractic. Cause marketing refers to a type of marketing in which a business partners with a nonprofit organization to help bring awareness to a charitable cause.


How to Find the Sweet Spot
November, 2015
A practice manager confided in me that it was easy to make a new practice grow, but much more difficult to help one that was already doing well become more successful. Perhaps it's because practice tends to be paradoxical.


Misconceptions About Online Marketing (Pt. 2): Website Creation
November, 2015
Even though all doctors of chiropractic have been taught how to manipulate / adjust, if I visit 10 DCs for evaluation and treatment of my low back pain, my experience undoubtedly will vary depending on the skill level and experience of the practitioner.


Who Is Your Ideal Patient?
November, 2015
Operating a chiropractic practice requires you to think critically about many things including your equipment, techniques, documentation, financial goals, and the retention of patient and staff.


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