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Editorial Features      View Digital Edition

Key Steps in Targeting Your Demographic With Online Content
March, 2016
You can create the most persuasive online content by tailoring it to a well-defined audience.

Is Your Head in the Right Place? 5 Rules for Success
March, 2016
We all know them – the people who seem to breeze from one patient to the next, one project to the next, one crisis to the next, and always seem to come out on top.

Equip Your Practice for the New Era of Health Care
March, 2016
Change is the operative word in health care these days, and things show no signs of settling down anytime soon. For DCs, that translates to opportunity – a chance to create a practice that will thrive now and into the future. But what should that practice look like?

Tap Into the Power of Branding
February, 2016
Apple: what do you think about first – the fruit or the company? These days, my guess is the company. One word can kick-start a firestorm of emotion. That's the power of branding.

Build New-Patient Rapport With the Three Essentials
February, 2016
Have you ever noticed that two chiropractors can graduate from the same school, practice in the same town, use the same technique and share the same philosophy, but experience dramatically different levels of success?

5 Ways to Get Five-Star Reviews and Increase New-Patient Flow
February, 2016
When was the last time you made a purchasing decision or chose a service provider online? When you were deciding which service provider to choose, did you read through the online reviews about potential providers? If so, you are not alone.

Target Marketing: Baby Boomers
February, 2016
Suffice to say the "Crazy ‘80s" have disintegrated, leaving many chiropractors wondering where the patients, the revenue and their stress-free practice went.

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