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Editorial Features

Knowing Your Gift and Understanding Your Why
December, 2013
As a chiropractor, you already know that people hire based on relationships. The better you know and express your personal brand, your WHY, the more successful you will be. The challenge is most people don't even know that they have a brand – or at least don't think of it in that way.


Want More New Patients? Here's How to Get Them
December, 2013
Not enough new patients is the single biggest problem in our profession. I could probably get a debate from someone, but they'd lose. For more than 25 years, "too few new" has been the number-one reason (by a ratio of 12:1) chiropractors have sought my advice and guidance.


Event Planning: 10 Steps to Put the Spotlight on Your Practice
December, 2013
Have you always thought about planning a holiday event for your patients, but you just have no idea where to start? With the holidays approaching quickly, I think I can help you make this dream a reality.


Understanding Radial Shockwave Therapy or Radial Pulse Therapy
December, 2013
I have an experiential practice in which I explore ways to affect disease through chiropractic touch, movement, nutrition, thinking and technology.


The Quality of Individual Care is Key to Treating Nagging Sports Injuries
December, 2013
Have you ever broken from your busy office schedule to take a long, hard look at your patients? We're not talking about demographics, gender or even age.


Documentation Made Easy: Demonstrate Medical Necessity
December, 2013
The insurance companies claim post-payment review audits are random. They are not! They are initiated by "red flags" raised by incomplete documentation, or inaccurate coding and billing patterns. Eventually, everyone will get audited.


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