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Editorial Features

Brown Rice Cuts Diabetes Risk For Your Patients
August, 2010
One easy way to help your patients be more healthy and cut their risk for diabetes is to suggest that they ask for brown rice instead of white rice the next time they order take-out from their favorite Chinese restaurant.

Selecting Topicals: Let Your Patient Be Your Guide
August, 2010
As previous articles in this series have shown, there can be a multitude of factors to consider when selecting equipment and supplies for your chiropractic office. Cost, company reputation and ease of use for the DC can all be factors.

Marketshare and Mindshare Marketing
August, 2010
In order to maximize your potential, you must take a Marketshare and a Mindshare approach to your marketing. One of the most-watched ratios in the business world is the Marketshare held by a company. In business publications, you will often see references to the Marketshare achieved as a method of evaluating the success of the company or brand.

Thoroughly Treating Whiplash Symptoms for Maximum Patient Care
August, 2010
You have seen many patients who complain about neck pain following a car accident, and usually treat them for whiplash. While they may be suffering from whiplash, patients could also be dealing with symptoms other than neck pain.

Should You Have a Web Site for Your Practice?
August, 2010
The Internet has replaced much that was commonplace in our society. Phone books, maps, travel agents, etc. are almost things of the past. Starting in elementary school, today's students have learned to find it (and buy it) online.

Lasers: Effective or Useless?
August, 2010
In this issue we asked: "How do you use lasers in your practice? How effective are lasers in relieving pain and promoting healing as compared to drugs or other treatments?"

Hitting a Home Run With A Sports Chiropractic Practice
July, 2010
Whether you want to work on professional athletes or the occasional weekend warrior, certain methods and procedures will make you much more successful at treating and attracting athletic patients.

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