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Editorial Features

Patient Service: The Key to Your Marketing
January, 2011
Without a doubt, referral-centric marketing remains an essential component for any marketing mix. While it may be tempting to chase the latest trends in marketing, never overlook the importance of attracting referrals from your patients.

How to Get Your Patients on Nutritional Supplements
January, 2011
Americans are overfed and undernourished. The food industry with very few exceptions produces highly processed, nutritionally devoid, chemically addictive fodder that masquerades as food. Fruits and vegetables of today have little nutritional content compared to years ago.

Small Fixes, Big Growth
December, 2010
How can we continue to grow regardless of how your practice is doing? Growth, whether in a gigantic company or a small doctor's clinic, requires constant improvement. Everything can be done better. In order to double your practice, you must significantly improve the quality of your service.

Voices From the Field: How We Deal With Difficult Patients
December, 2010
In order to help you to both enhance your practice and increase your bottom line, Dynamic Chiropractic PracticeINSIGHTS asks practicing chiropractors, like you, for ideas and solutions that have been tested in real-world environments. In this issue, we asked: "Which kinds of patients are the most difficult to work with? How do you deal with them?"

Survey of Profession Finds That Laser Care Increases Revenues
December, 2010
An impressive 92% of DCs who use laser care would recommend other DCs add therapeutic lasers to their practice, a Dynamic Chiropractic email survey has found.

The Referral-Centric Practice: The Ripple Effect
December, 2010
Practice referral marketing tactical strategies and your practice will explode with new patients. I have the pleasure of working with "chiropreneurs" everyday - here in the U.S. and around the world.

Defeating The Saboteur Within
December, 2010
Healing does not stop with our office visit. There are times when we can support our patients by helping them recognize the little voice inside which stops us from growth. When identified, we can help them with a "you can" attitude.

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