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Editorial Features      View Digital Edition

Patient Profiling: The Key to Marketing to the Right People
August, 2011
Profiling is not considered politically correct by police, airport security or employers, but it is one of the most important tools you can use to improve the performance of your marketing.

What's In That Supplement? Common Excipients and Additives
August, 2011
If you are recommending that your patient take supplements to create a healthier body and mind, you need to know the facts about the supplement manufacturing process and labeling codes.

Are You Investing Your Time Wisely?
August, 2011
The most important commodity you have has nothing to do with money and everything to do with how you use your most valuable asset: time. Time management is one of the most overlooked components of success.

Perfection vs. Excellence: Be the Best Version of You
August, 2011
Do you beat yourself up if something is not absolutely right? Do you wait and delay until every possible perspective is considered and worked out before launching a new plan? Do you avoid situations because you have not practiced enough?

Home-Use Heating Pads Can Help Heat Up Your Business
August, 2011
With the face of health care constantly changing, we as practitioners must be able to adapt to the changes. One of the most consistently changing aspects of health care is insurance coverage and reimbursement for alternative health care.

Patient Reviews Management: Control Your Online Reputation
August, 2011
Google's recent local search changes have played a major role in the newfound urgency to monitor your online reputation.

Educating Patients: How Your Peers Do It
August, 2011
To help you enhance your practice and increase your bottom line, we ask practicing DCs like you for ideas and solutions that have been tested in real-world environments. In this issue, we asked: "Educating new patients: what works?"

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