Electrotherapy: A Bright Idea For Your Practice
This month, Dynamic Chiropractic PracticeINSIGHTS looks at electrotherapy and went to Jennifer Rohl of Mettler Electronics, located in Anaheim, Calif., and John Hubacher with Pantheon Research to find out how DCs can light up their practice with electrotherapy.
You, as a chiropractor, are blessed with divine hands. Your town,
community and the world at large need your loving service. When you
think of volunteering, your ultimate goal should be to benefit others.
Brown Rice Cuts Diabetes Risk For Your Patients
One easy way to help your patients be more healthy and cut their risk for diabetes is to suggest that they ask for brown rice instead of white rice the next time they order take-out from their favorite Chinese restaurant.
Selecting Topicals: Let Your Patient Be Your Guide
As previous articles in this series have shown, there can be a multitude
of factors to consider when selecting equipment and supplies for your
chiropractic office. Cost, company reputation and ease of use for the DC
can all be factors.
Marketshare and Mindshare Marketing
In order to maximize your potential, you must take a Marketshare and a
Mindshare approach to your marketing. One of the most-watched ratios in
the business world is the Marketshare held by a company. In business
publications, you will often see references to the Marketshare achieved
as a method of evaluating the success of the company or brand.
Should You Have a Web Site for Your Practice?
The Internet has replaced much that was commonplace in our society.
Phone books, maps, travel agents, etc. are almost things of the past.
Starting in elementary school, today's students have learned to find it
(and buy it) online.
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