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Editorial Features

9 Marketing No-No's That Are Holding Your Business Back
March, 2015
It's probably not your fault! What most chiropractors know about marketing was handed down from people who never made it in practice or only want to sell something. It's no wonder most DCs believe advertising of any kind is a waste of time, money and energy.


How to Write an Effective Blog (While You're Busy Being a DC)
March, 2015
Innovations in information technology have completely changed the communication landscape in nearly every respect. However, blogging is one online activity that has continued to survive and thrive as a powerful source of information dissemination.


Health Trending: Corporate Wellness for the Sports Rehab DC
March, 2015
I see definite trends in the work landscape for chiropractors, in part due to federal changes, worker's compensation cost issues, and John Q. Public's attitude.


Treating Severe Chronic Pain: FIR Therapy Can't Hurt
March, 2015
Far infrared (FIR) energy has been studied and utilized in Asia for centuries. In North America, we are just beginning to understand FIR's positive attributes in fighting pain, inflammation and other medical conditions.


Face Off: Topicals
February, 2015
Face Off offers you the opportunity to learn more about products / services you may be considering for your practice side-by-side so you can make an informed purchasing decision. This month's product category is topicals.


Skipping Out on Your PQRS Reporting Obligations?
February, 2015
The Physician Quality Reporting System (PQRS) now enforces hundreds of different quality measures for Medicare providers.


Top 10 Practice Trends for 2015
February, 2015
We have all experienced a multitude of changes to the chiropractic industry, particularly in recent years. Such controversial topics include but are not limited to integrated practices, insurance premiums and of course, the Affordable Care Act.


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