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Editorial Features

Addressing Obesity with New Hormone-Centered Modalities
October, 2010
Current patients will refer new ones if you acknowledge their feelings related to their body, weight and health. Find out what they have done in the past to lose weight. Sometimes, patients can eat a 1,000-calorie daily diet, exercise and not lose an ounce.


Buyer Beware: Purchasing a Chiropractic Practice
September, 2010
Having both sold and purchased a chiropractic practice in my career, I have seen the transaction from both ends. In purchasing an ongoing practice, I was involved in a transaction that was fraught with misinformation and dishonesty.


Weighing In on Your Patient's Health Issues
September, 2010
In this issue we asked: "When working with patients who have weight problems, how do you make them aware of their need to lose weight (measurements, tests, etc.) and what do you recommend regarding their nutrition, diet, exercise, etc. and how have these been effective?"


Keeping Patients Active With Rehab and Exercise Products
September, 2010
According to a recent online survey, almost all doctors of chiropractic utilize active rehab and therapeutic exercise products for their patients. This is echoed by the most recent survey  conducted by the National Board of Chiropractic Examiners, which found that 96 percent of doctors utilize "corrective or therapeutic exercise procedures" in their clinic.


Marketshare and Mindshare Marketing, Part 2
September, 2010

If you desire to grow your practice and enjoy predictable results, you need both marketshare and mindshare. Marketshare is about attracting prospects to the office and then converting them a new patient.


Billing for Custom-Made Orthotics
September, 2010
Adding custom-made orthotics to your practice can not only be another revenue stream for you, but it will also give more benefit to your current patients and may even bring in some new ones.


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