Marketshare and Mindshare Marketing, Part 2
If you desire to grow your practice and enjoy predictable results, you need both marketshare and mindshare. Marketshare is about attracting prospects to the office and then
converting them a new patient.
Billing for Custom-Made Orthotics
Adding custom-made orthotics to your practice can not only be another
revenue stream for you, but it will also give more benefit to your
current patients and may even bring in some new ones.
Shake Things Up With Vibration Exercise
Chiropractors are becoming more aware of vibration exercise therapy.
There is significant amount of research coming out regarding this
technology. Benefits include such things as strength gains with minimal
impact to the joints, increased flexibility, positive effects on bone
and circulation and pain reduction.
Electrotherapy: A Bright Idea For Your Practice
This month, Dynamic Chiropractic PracticeINSIGHTS looks at electrotherapy and went to Jennifer Rohl of Mettler Electronics, located in Anaheim, Calif., and John Hubacher with Pantheon Research to find out how DCs can light up their practice with electrotherapy.
You, as a chiropractor, are blessed with divine hands. Your town,
community and the world at large need your loving service. When you
think of volunteering, your ultimate goal should be to benefit others.
Brown Rice Cuts Diabetes Risk For Your Patients
One easy way to help your patients be more healthy and cut their risk for diabetes is to suggest that they ask for brown rice instead of white rice the next time they order take-out from their favorite Chinese restaurant.
Selecting Topicals: Let Your Patient Be Your Guide
As previous articles in this series have shown, there can be a multitude
of factors to consider when selecting equipment and supplies for your
chiropractic office. Cost, company reputation and ease of use for the DC
can all be factors.
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