Chiropractic Table Must-Haves
issue, we asked: "Given your practice style, what features on your
chiropractic table do you find most useful when treating your patients?
How have you used these features in unique ways that other DCs should
Addressing Obesity with New Hormone-Centered Modalities
Current patients will refer new ones if you acknowledge their feelings
related to their body, weight and health. Find out what they have done
in the past to lose weight. Sometimes, patients can eat a 1,000-calorie
daily diet, exercise and not lose an ounce.
Buyer Beware: Purchasing a Chiropractic Practice
Having both sold and purchased a chiropractic practice in my career, I
have seen the transaction from both ends. In purchasing an ongoing
practice, I was involved in a transaction that was fraught with
misinformation and dishonesty.
Weighing In on Your Patient's Health Issues
In this issue we asked: "When working with patients who have weight problems, how do you make them aware of their need to lose weight (measurements, tests, etc.) and what do you recommend regarding their nutrition, diet, exercise, etc. and how have these been effective?"
Keeping Patients Active With Rehab and Exercise Products
According to a recent online survey, almost all doctors of chiropractic utilize active rehab and therapeutic exercise products for their patients. This is echoed by the most recent survey conducted by the National Board of Chiropractic Examiners, which found that 96 percent of doctors utilize "corrective or therapeutic exercise procedures" in their clinic.
Marketshare and Mindshare Marketing, Part 2
If you desire to grow your practice and enjoy predictable results, you need both marketshare and mindshare. Marketshare is about attracting prospects to the office and then
converting them a new patient.
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