Selecting Topicals: Let Your Patient Be Your Guide
As previous articles in this series have shown, there can be a multitude
of factors to consider when selecting equipment and supplies for your
chiropractic office. Cost, company reputation and ease of use for the DC
can all be factors.
Marketshare and Mindshare Marketing
In order to maximize your potential, you must take a Marketshare and a
Mindshare approach to your marketing. One of the most-watched ratios in
the business world is the Marketshare held by a company. In business
publications, you will often see references to the Marketshare achieved
as a method of evaluating the success of the company or brand.
Should You Have a Web Site for Your Practice?
The Internet has replaced much that was commonplace in our society.
Phone books, maps, travel agents, etc. are almost things of the past.
Starting in elementary school, today's students have learned to find it
(and buy it) online.
Lasers: Effective or Useless?
issue we asked: "How do you use lasers in your practice? How effective
are lasers in relieving pain and promoting healing as compared to drugs
or other treatments?"
Supplements Vs Herbs
In clinical practice, chiropractors deliver various procedures for a desired effect, such as manipulating a joint, doing myofascial work, and using stabilization exercises to improve function and reduce pain in a desired segment of the spine.
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