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Editorial Features

Marketshare and Mindshare Marketing, Part 2
September, 2010

If you desire to grow your practice and enjoy predictable results, you need both marketshare and mindshare. Marketshare is about attracting prospects to the office and then converting them a new patient.


Billing for Custom-Made Orthotics
September, 2010
Adding custom-made orthotics to your practice can not only be another revenue stream for you, but it will also give more benefit to your current patients and may even bring in some new ones.


Shake Things Up With Vibration Exercise
September, 2010
Chiropractors are becoming more aware of vibration exercise therapy. There is significant amount of research coming out regarding this technology. Benefits include such things as strength gains with minimal impact to the joints, increased flexibility, positive effects on bone and circulation and pain reduction.


Electrotherapy: A Bright Idea For Your Practice
September, 2010
This month, Dynamic Chiropractic PracticeINSIGHTS looks at electrotherapy and went to Jennifer Rohl of Mettler Electronics, located in Anaheim, Calif., and John Hubacher with Pantheon Research to find out how DCs can light up their practice with electrotherapy.


Volunteerism's Rewards
August, 2010
You, as a chiropractor, are blessed with divine hands. Your town, community and the world at large need your loving service. When you think of volunteering, your ultimate goal should be to benefit others.


Brown Rice Cuts Diabetes Risk For Your Patients
August, 2010
One easy way to help your patients be more healthy and cut their risk for diabetes is to suggest that they ask for brown rice instead of white rice the next time they order take-out from their favorite Chinese restaurant.


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