Groupon Can be a Serious Marketing Tool for Your Practice
By now most of us have heard of the phenomenon known as Groupon. It was launched in November 2008 and now does business in 43 countries. Since that time there have been many other companies doing basically the same thing either nationally or just in certain local markets.
The Herbal Medicine Dynamic
Chiropractors are well aware of the seriousness of the health landscape
in the latter part of the 20th century and the epidemic of chronic
disease that most of our patients face. Dorland's Illustrated Medical
Dictionary states chronic disease "is slow in its progress and long in
its continuance." It may take years before the multifactorial causes of a
disease have taken effect and the individual receives a diagnosis.
Integrated Care: Because That's Where the Patients Are
William "Willie" Sutton was one of the most successful bank robbers in
history. Sutton ultimately stole more than $2 million dollars, most of
it in the 1940s and 1950s. But he is perhaps most known for his response
to a reporter's question of why he robbed banks. His response, "because
that's where the money is."
Five Easy (and Smart) Ways to Market your Practice
What's the best way to promote your practice? How can you market your
practice and get your name in front of potential new patients when money
is tight or you're just starting up? How can you get the word out about
your practice in the most affordable way?
Survey: Chiropractic and Weight Loss
Most Americans are overweight or obese. The latest report from the
National Center for Health Statistics shows that as of 2008, "34.2% of
U.S. adults aged 20 years and over are overweight (BMI between 25 and
30), 33.8% are obese (BMI greater then 30)."
Retailing 101: How to Be Effective
It may be overly simplistic, but determining the "right fit" for
products offered by a chiropractor usually can be discovered by
answering one simple question: does the product offer wellness or pain
relief without the need for surgery or drugs?
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