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Editorial Features      View Digital Edition

A New Look at Patient Retention
August, 2012
There are few careers that can challenge the wits of an individual more than that of a health care provider practicing outside the mainstream health care model. This includes most alternative medicine practitioners and certainly, to a large degree, chiropractors. By being outside the mainstream model, I am specifically referring to the fact that as chiropractors, we are outside of the medical system which directs patients in and through to various providers and services.

Documentation: The Key to Your Practice Survival
August, 2012
The insurance companies claim that post-payment review audits are random. They are not! They are initiated by "red flags" raised by incomplete documentation, or inaccurate coding and billing patterns. Eventually, everyone will get audited.

Practice Impossible (Part 4): What is On Your "Menu"
August, 2012
Recently we became interested in the television program Restaurant Impossible. The Food Network show is hosted by Robert Irvine, a noted chef and restaurateur. The premise of the show is to help failing restaurants by giving them a complete makeover.

The New Internet Marketing Machine
August, 2012
Let's face it: we have so many new ways to do business. Social media and online marketing keeps advancing and it can be difficult to keep up. For some, about the time they decided to step into the social media world, all the rules changed.

How To Choose the Right Portable Traction Equipment for Your Clinic
August, 2012
The success of a modern chiropractic practice largely depends on the ability to combine the patients' happiness with your clinic's competitive edge. Introducing the right kind of equipment to your clinic could create the advantage you were looking for.

Natural Solutions for Your Patients' Foot and Ankle Ailments
August, 2012
The need for natural and conservative alternatives to conventional foot and ankle problems has never been greater.

Condition Specific Marketing
July, 2012
Market to everyone and you market to no one! In the real world of marketing your professional services, this rule becomes apparent very quickly. It's a tough lesson learned in the hard knocks of business ownership.

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