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Editorial Features

Pro-Con: Leasing vs. Buying Space for Your Practice
July, 2015
When it comes to running a chiropractic office, you can either lease or purchase commercial property. Which option is better? To large extent it depends on your individual situation, comfort level and future plans.

Peer to Peer: How to Network With MDs and Increase Referrals
July, 2015
As the chiropractic and medical professions tiptoe down a path of increasing collaboration, it has become clear that one of the major factors inhibiting this process is a lack of adequate understanding by MDs of what chiropractors do and why chiropractic care is so valuable to health and wellness.

5 Secrets for Developing the Best-Ever Front-Desk CA
July, 2015
I stood at the front desk counting end-of-day numbers: eight new, 136 regular for three chiropractors; half that again for physical and massage therapies. A good (busy) day – and every visit handled by my front-desk CA (FDCA).

Marketing With a Microphone
June, 2015
When given an option, it stands to reason that people prefer to do business with those they know, like and trust.

Face Off: Weight Management
June, 2015
Face Off offers you the opportunity to learn more about products / services you may be considering for your practice side-by-side so you can make an informed purchasing decision. This month's product category is weight management.

Bad Business: Are You Making Any of These Practice Missteps?
June, 2015
Patient care might seem like your priority, but believe it or not, the business of operating a practice needs to come first. After all, if your practice crumbles, your ability to care for patients will be severely compromised, to say the least.

Lifestyle Wellness: Expand Your Practice & Grow Your Patient Base
June, 2015
Since most medical physicians in the past did not have a valid solution for back pain except drugs, most did not choose to treat these types of cases. As a result, many of these patients ended up, one way or another, in the office of a chiropractor.

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