Condition Specific Marketing
Market to everyone and you market to no one! In the real world of
marketing your professional services, this rule becomes apparent very
quickly. It's a tough lesson learned in the hard knocks of business
Practice Impossible (Part 3): Growing Your People
Recently, we became interested in the television program Restaurant
Impossible. The Food Network show is hosted by Robert Irvine, a noted
chef and restaurateur. The premise of the show is to help failing
restaurants by giving them a complete makeover.
The Hottest (And Most Useful) Technology for Your Practice
Lately, while much attention has been focused on electronic health
records (EHRs) and other software solutions, technology innovators have
continued to develop new tools and equipment to improve the cost and
efficiency of delivering care in your practice.
Offering Nutritional Supplements: How Your Peers Do It
In this issue, we
asked: "Which types of nutritional supplements and vitamins should every
DC have available for their patients and why?" Based on your responses,
there were several consistent factors that many of you had in common.
What's Your Patient's Wellness Number? It's Time You Found Out
The germ theory of disease was popularized by Louis Pasteur in the mid
1800s. The theory was not new at the time Pasteur claimed to have
"discovered" it and for the most part had been dismissed as invalid by
the leading scientists of the day.
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