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Editorial Features

Strategic Directions: Practicing in the Age of Health Care Reform
December, 2011
Chiropractors should be pleased to learn that President Obama agrees with our desire to promote wellness rather than disease management or sick care. The President's Affordable Care Act (ACA) passed in 2010, created the National Prevention Council and calls for the development of The National Prevention Strategy to realize the benefits of prevention for all Americans' health. The National Prevention Strategy is critical to the preventative focus of the Affordable Care Act and builds upon the law's efforts to lower health care costs, improve the quality of care, and provide coverage options for the uninsured.

The Toughest Area of the Spine to Treat
December, 2011
To help you enhance your practice and increase your bottom line, we ask practicing doctors of chiropractic, like you, for ideas and solutions that have been tested in real-world environments. In this issue, we asked: "What do you find to be the most difficult area of the spine to work on? What adjustment or treatment protocol do you use to address this area?" Based on your responses, there are some common difficulties and a variety of protocols used to combat them.

Helping Patients Overcome Obesity: A Case Study
December, 2011
I have always enjoyed working with overweight patients. In fact, when I first started practice 31 years ago I developed a weight loss program for overweight patients which took off like wild fire and within a few months, it was literally standing room in my waiting room. 68% of all Americans are considered overweight or obese. Concentrate on helping these people and you will feel a very good sense of accomplishment.

Groupon Can be a Serious Marketing Tool for Your Practice
December, 2011
By now most of us have heard of the phenomenon known as Groupon. It was launched in November 2008 and now does business in 43 countries. Since that time there have been many other companies doing basically the same thing either nationally or just in certain local markets.

The Herbal Medicine Dynamic
December, 2011
Chiropractors are well aware of the seriousness of the health landscape in the latter part of the 20th century and the epidemic of chronic disease that most of our patients face. Dorland's Illustrated Medical Dictionary states chronic disease "is slow in its progress and long in its continuance." It may take years before the multifactorial causes of a disease have taken effect and the individual receives a diagnosis.

Integrated Care: Because That's Where the Patients Are
December, 2011
William "Willie" Sutton was one of the most successful bank robbers in history. Sutton ultimately stole more than $2 million dollars, most of it in the 1940s and 1950s. But he is perhaps most known for his response to a reporter's question of why he robbed banks. His response, "because that's where the money is."

Five Easy (and Smart) Ways to Market your Practice
November, 2011
What's the best way to promote your practice? How can you market your practice and get your name in front of potential new patients when money is tight or you're just starting up? How can you get the word out about your practice in the most affordable way?

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