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Editorial Features

Stabilize Your Practice With Structural Supports
September, 2011
When Marianne came in as a new patient with back pain I examined and adjusted her. She immediately felt better and I gave her instructions to get another couple of adjustments in the next few days to get her out of the acute stage.


Re-Activating Patients: How Your Peers Do It
September, 2011
In this issue, we asked: "What is your most effective method of reaching out and re-activating patients who have gone "dormant" and are no longer coming in for treatment?" Here's what your peers had to say about their experiences.


How to Survive in Court
September, 2011
Not again! Your CA just handed you another subpoena to appear in court to give live testimony regarding a personal injury case you treated two, maybe three years ago.


Integrating Acupuncture Into a Chiropractic Practice
September, 2011
In these times of diminishing insurance payments and fewer patient visits, acupuncture can be both a lucrative adjunct to a practice, and a beneficial therapy for the patients.


How Fruit and Vegetable Shakes Can Increase Practice Revenue
September, 2011
Offering a fruit and vegetable shake in a chiropractic practice using a proven operating system, will allow you, without changing your technique or changing the time you spend with patients, to deliver higher quality care, get better results and add significant revenue to your bottom line.


Patient Profiling: The Key to Marketing to the Right People
August, 2011
Profiling is not considered politically correct by police, airport security or employers, but it is one of the most important tools you can use to improve the performance of your marketing.


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