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Editorial Features

The Structural Care Model vs. The Biochemical Care Model
April, 2012
In attempting to try and categorize the different methods of chiropractic practice, certainly one of the major differentiating factors would be those practicing in a structural (or musculoskeletal) care model and those using more of a biochemical care model.


Proper Seating Isn't Just Good Posture, It's Good Health, Too
April, 2012
The body can easily withstand bending, lifting and otherwise physical actions well enough to not be the major causes of subluxations. On the other hand, simple things like sitting wrong, wearing improper shoes and sleeping incorrectly can cause untold damage to structural integrity.


Boost Your Income Without Increasing Your Workload
April, 2012
Your practice is busy and your patient volume is consistently where you want it. You are making a good income but you wonder, "Where do I go from here? "I want to achieve more, but I don't want more work." If this is you, read on.


Step by Step: How to Successfully Find New Office Space
April, 2012
As with any business, there are three keys to enjoying a successful business: Location, Location and Location. The death knell for selecting the location for your chiropractic office are lease rate and proximity to your home.


The Impact of Online Reviews on Your New Patient Growth
April, 2012
An increasing number of web-based consumer review sites such as Yelp, Merchant Circle, Insider Pages and Angie's List allow patients to compliment or criticize chiropractors publicly or anonymously on the Internet.


Lab Work: Improve Your Patient's Confidence and Compliance
April, 2012
Standard of care are the three words that constantly guide our profession toward safe practices, consistency and professionalism. Standard of care provides a relief from fear over how patients may be treated by any member of our profession in any office anywhere in the country.


Walk In Your Patient's Shoes
March, 2012
Have you ever wished you could experience your own chiropractic work? Over the years, I have yearned to know what it feels like on the receiving end of one of my treatments. But, of course, that's impossible.


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