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Editorial Features

Patient Reviews Management: Control Your Online Reputation
August, 2011
Google's recent local search changes have played a major role in the newfound urgency to monitor your online reputation.


Educating Patients: How Your Peers Do It
August, 2011
To help you enhance your practice and increase your bottom line, we ask practicing DCs like you for ideas and solutions that have been tested in real-world environments. In this issue, we asked: "Educating new patients: what works?"


Going the Extra Mile: Communicating With Patients Outside the Office
August, 2011
Communication is critical in any relationship; that includes the relationship between doctor and patient.


Shaking Up Your Profit Centers
July, 2011
Vibration exercise has become increasingly popular among chiropractors. Doctors are becoming more educated and understand the differences in quality among the various vibration platform manufacturers out there.


Show Your Heart and "Own" the Town
July, 2011
Have you ever wished you had a monopoly on chiropractic? There's only one person in history who even came close. One day, Dr. Palmer noticed one of his patients watching him adjust through a mirror in the room.


Use "Back-End" Products to Bring Your Practice Front and Center
July, 2011
Doctors, don't you hate it when you have that perfect patient who has been coming to see you for care, is achieving amazing results, and then "randomly" falls off the planet? This is one of the most consistent struggles in practice-retention!


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