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Editorial Features

Helping Patients Overcome Obesity: A Case Study
December, 2011
I have always enjoyed working with overweight patients. In fact, when I first started practice 31 years ago I developed a weight loss program for overweight patients which took off like wild fire and within a few months, it was literally standing room in my waiting room. 68% of all Americans are considered overweight or obese. Concentrate on helping these people and you will feel a very good sense of accomplishment.


Groupon Can be a Serious Marketing Tool for Your Practice
December, 2011
By now most of us have heard of the phenomenon known as Groupon. It was launched in November 2008 and now does business in 43 countries. Since that time there have been many other companies doing basically the same thing either nationally or just in certain local markets.


The Herbal Medicine Dynamic
December, 2011
Chiropractors are well aware of the seriousness of the health landscape in the latter part of the 20th century and the epidemic of chronic disease that most of our patients face. Dorland's Illustrated Medical Dictionary states chronic disease "is slow in its progress and long in its continuance." It may take years before the multifactorial causes of a disease have taken effect and the individual receives a diagnosis.


Integrated Care: Because That's Where the Patients Are
December, 2011
William "Willie" Sutton was one of the most successful bank robbers in history. Sutton ultimately stole more than $2 million dollars, most of it in the 1940s and 1950s. But he is perhaps most known for his response to a reporter's question of why he robbed banks. His response, "because that's where the money is."


Five Easy (and Smart) Ways to Market your Practice
November, 2011
What's the best way to promote your practice? How can you market your practice and get your name in front of potential new patients when money is tight or you're just starting up? How can you get the word out about your practice in the most affordable way?


Survey: Chiropractic and Weight Loss
November, 2011
Most Americans are overweight or obese. The latest report from the National Center for Health Statistics shows that as of 2008, "34.2% of U.S. adults aged 20 years and over are overweight (BMI between 25 and 30), 33.8% are obese (BMI greater then 30)."


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