A New Look at Patient Retention
There are few careers that can challenge the wits of an individual more
than that of a health care provider practicing outside the mainstream
health care model. This includes most alternative medicine practitioners
and certainly, to a large degree, chiropractors. By being outside the
mainstream model, I am specifically referring to the fact that as
chiropractors, we are outside of the medical system which directs
patients in and through to various providers and services.
Documentation: The Key to Your Practice Survival
The insurance companies claim that post-payment review audits are
random. They are not! They are initiated by "red flags" raised by
incomplete documentation, or inaccurate coding and billing patterns.
Eventually, everyone will get audited.
Practice Impossible (Part 4): What is On Your "Menu"
Recently we became interested in the television program Restaurant
Impossible. The Food Network show is hosted by Robert Irvine, a noted
chef and restaurateur. The premise of the show is to help failing
restaurants by giving them a complete makeover.
The New Internet Marketing Machine
Let's face it: we have so many new ways to do business. Social media
and online marketing keeps advancing and it can be difficult to keep up.
For some, about the time they decided to step into the social media
world, all the rules changed.
Condition Specific Marketing
Market to everyone and you market to no one! In the real world of
marketing your professional services, this rule becomes apparent very
quickly. It's a tough lesson learned in the hard knocks of business
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