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Editorial Features      View Digital Edition

What Differentiates Us? Educate Patients About System Support
September, 2013
What differentiates us from other health care professionals or traditional Western medicine? This is the question you must answer Doing so will help you not only be able to describe what you do, or craft your "elevator speech"; it will also be the foundation for the management of your practice and your patient care.

Online Supplement Dispensaries: Value for Your Patients and Practice
September, 2013
Dietary supplement use has become widespread across the country. According to the Natural Marketing Institute (NMI), 65 percent of the general population polled in 2011 reported using a supplement in the previous 30 days. People who understand the benefits of chiropractic are generally more health conscious, so it is likely that the percentage of your patients who are using supplements may be even higher than 65 percent. With this growing consumer demand and patient need, you have an opportunity to ensure your patients access to high-quality products while generating additional revenue for your practice.

A Twist on Cervical Manipulation
September, 2013
Cervical adjustments have always been the method of choice used by chiropractors for correcting neck distress, subluxations, spinal faults and traumatic manifestations.

Backlinks: The Relevant Way to Rank Your Practice Online
September, 2013
Every time Google makes another change to its search results ranking algorithm, it can affect your hard-earned time spent ranking your practice. Fortunately, there is a way to backlink to your website to maintain those all-important rankings.

Adding Patient Financing to Your Financial Toolkit
August, 2013
In 2013, patient out-of-pocket health care expenditures are projected to increase 3.4% over the previous year. Experts attribute the gain to increased consumption of medical care driven by faster growth in disposable personal income.

Microcurrent Technology: Latest Trend for Improving Patient Wellness
August, 2013
For the growing number of chiropractors who combine a traditional practice with medical spa treatments – nutraceutical therapy, massage, injections, chemical peels – and are looking to expand their client base, one noninvasive, anti-aging innovation is gaining popularity among patients seeking safer, evidence-based care that fosters greater wellness and overall self-esteem.

SCENAR: Therapy for Musculoskeletal Pain
August, 2013
I work every day with chronic pain clients and I am often not satisfied with the results. I search for educated answers and I look for innovative therapy for clients to improve there problems.

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