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Editorial Features

Step by Step: How to Successfully Find New Office Space
April, 2012
As with any business, there are three keys to enjoying a successful business: Location, Location and Location. The death knell for selecting the location for your chiropractic office are lease rate and proximity to your home.


The Impact of Online Reviews on Your New Patient Growth
April, 2012
An increasing number of web-based consumer review sites such as Yelp, Merchant Circle, Insider Pages and Angie's List allow patients to compliment or criticize chiropractors publicly or anonymously on the Internet.


Lab Work: Improve Your Patient's Confidence and Compliance
April, 2012
Standard of care are the three words that constantly guide our profession toward safe practices, consistency and professionalism. Standard of care provides a relief from fear over how patients may be treated by any member of our profession in any office anywhere in the country.


Walk In Your Patient's Shoes
March, 2012
Have you ever wished you could experience your own chiropractic work? Over the years, I have yearned to know what it feels like on the receiving end of one of my treatments. But, of course, that's impossible.


Weighing Your Medicare Options
March, 2012
We are all familiar with the terms participation and non-participation. In the major medical world, participation means you are a contracted provider and automatically accept assignment of benefits.


How Mobile Marketing Can Bring You The Patients You Want
March, 2012
What does it take to bring new patients through the door? As a chiropractor, you've probably tried everything under the sun. You've had promotional offers. You've given away free consultations and free adjustments. You've been a guest speaker, done commercials on the radio, even built floats for the local parade.


Low-Power Lasers in Practice: How They Work and How They Help
March, 2012
There is not a chiropractor I know who doubts that we're living in a rapidly and dramatically changing world.


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