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Editorial Features

The Zero Balancing Paradigm
June, 2012
Authenticity, passion, and Zero Balancing are my most effective strategies for patient retention and new patient referral; not pre-meditated scripts, bulk mailings, spinal screenings or chasing after patients or convincing them they need my care.

The Fuel That Makes Everything Else in Your Practice Work
June, 2012
When someone, especially another chiropractor, asks the secret of a successful practice, it would be easy to give some standard truisms. I'll share three of these truisms with you, and they are called truisms for a reason, because they are true.

"Practice Impossible" Leadership Skills for a Thriving Clinic
May, 2012
We recently became interested in the television program Restaurant Impossible, a Food Network show hosted by Robert Irvine, a noted chef and restaurateur. The premise of the show is to help failing restaurants by giving them a complete makeover. The makeover is carried out by Chef Irvine, a builder and an interior designer. The catch is the makeover has to be completed in 48 hours on a budget of only $10,000.

The Counterintuitive Formula for Becoming Debt-Free
May, 2012
It's not about your loan interest rates, nor is it about cutting back or even just about saving money on interest. As a financial advocate to chiropractors, I deal with this issue frequently with my doctor clients.

The Steady Pursuit of Practice Improvement: My Best Idea
May, 2012
It is my belief that my personal success in practice stems from my steady pursuit for improvement in all things that can clinically benefit my patients. I am referring to four specific goals.

The Heart Rate Variability Test: A Valuable Chiropractic Tool
May, 2012
When most chiropractors think of the word "heart" in diagnostic terms, they usually think of trying to read the squiggled lines that appear on the graph paper of an EKG.

Bringing In New Business: How Your Peers Do It
May, 2012
To help you enhance your practice and increase your bottom line, we ask practicing doctors of chiropractic, like you, for ideas and solutions that have been tested in real-world environments. In this issue, we asked: "What was the most effective thing you did in 2011 to get new patients?" Based on your responses, three main strategies seemed to rise to the top.

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