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Reap Dividends With Influencer Marketing
December, 2016
Influencers in the online world can be powerful bloggers with a strong readership; social media participants with a large following; popular online columnists, community or forum leaders; or those running popular websites of their own.


Securing Your Financial Future: What's Most Important?
December, 2016
As a chiropractor who has taken the risk of owning a professional practice, you are undoubtedly assailed with financial advice in some form or another on a continuing basis from experts, financial media, gurus, accountants, friends and family.


Win Big With Snail Mail
November, 2016
In today's marketing world, we tend to focus on online: Facebook, Twitter, Google, Yelp, email and more. But it's important not to forget that old-school marketing tactics can still have a big impact on your business.


Don't Be Afraid to Change (Your Practice Policies)
November, 2016
I don't know if our good friend, the philosopher, knew it at the time, but he must have been referring to health care.


The Power of the Patient Persona
November, 2016
What are your current patients' personas? Do these personas match with the potential patients you are seeking? Maybe; maybe not. If you want to transform your practice, you need to know what types of patients you truly want to attract.


10 Ways to Be the Coach Your Staff and Patients Deserve
November, 2016
Basics matter. Fundamentals build champions. Little things make big changes. Coach John Wooden said, "It's the little details that are vital. Little things make big things happen."


Peer to Peer: Election Season
November, 2016
Which political party is best suited to support chiropractic? Let's see what some of your peers think: "The Democrat Party has been more helpful to chiropractors and their patients over the past 30 years than the Republican Party," said Dr. Richard Cole of Memphis, Tenn. "Based in part on their philosophy of taking care of the 'little man,' they tend be more inclusive, allowing chiropractors broad access to patients and ensuring that insurance companies pay for the care. They are less inclined to take care of large corporations (insurance companies) and like to see patients have more options."


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