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Editorial Features      View Digital Edition

Choosing Which Products to Offer: Dollars & Sense
August, 2016
I attend a good deal of trade shows for a variety of practitioner types. One of the most common questions I field is, "What is the ROI (return on investment) on your product?"


The Power of the Press Release
June, 2016
Press releases must work; if they don't, then why are millions of them written and disseminated each year?


When Patients Don't Come Back: Why It Happens and How to Fix It
June, 2016
In any health care practice, be it allopathic, chiropractic or somewhere in between, a certain percentage of patients walk out the door following a visit or series of visits, never to return. What's the driving force?


7 Keys to Building a Perfect Team
June, 2016
Wow, a perfect team? That's a lot of pressure. But let's jump in, break it down and see what we can do. First, who's the perfect team member?


Grow Your Business Through Networking
June, 2016
As a doctor of chiropractic, networking is an extremely effective way to grow your business. Not only is it an affordable marketing strategy, but it also allows you to build lasting relationships with people in your community.


The Chiropractor's Dilemma: Pay Off Debt or Save for the Future?
June, 2016
Debt has become a way of life in the financial experience of most chiropractors. All of the acquisition debt created from student loans, purchasing homes, cars, practices and equipment, begins to accumulate an ever-increasing financial and emotional burden on the practice owner and their family.


Plug Into the Power of Connection
May, 2016
With the profound shift in health care, compliance, reimbursement and even patient demographics, the business and practice of chiropractic are in flux.


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