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Editorial Features

Marketing with a Purpose: Building Your Authority and Credibility
October, 2013
We know reputation marketing is a big focus for every practitioner. I have provided some tools to assist in building your reputation.

Helping Patients Sleep Well
October, 2013
Mattresses used to be made primarily of cotton padding and springs. But after 1950 and the invention of plastics and foams, the modern mattress has gone through many evolutions.

The Art of Communicating with Your Patients: Get Rid of Your Ego
October, 2013
I have been in practice since 1994. Until 2007, I had great pride in the fact that I didn't have a high volume practice. I didn't want one. In fact, I judged those that did as being lesser doctors; not as engaged, only caring about money, not really listening.

Effective Business Building Strategy
October, 2013
As Tom Necela, DC so clearly stated in the June 1, 2013, issue of Dynamic Chiropractic ("Business Building: What's Your Strategy?"), the old revenue models in practice just aren't working like they used to.

3-D Portable Traction: A Winning Treatment Concept
October, 2013
I'd been reading about the "Traction on the Move" treatment concept and thought it sounded like something worth a closer look. Little did I know I would be the test subject in my own experiment.

Becoming Financially Literate: Tips for a Successful Practice
October, 2013
If you want to own and operate a practice, you must be financially literate. Being financially literate ensures that you can maintain a profitable and effective practice.

DSHEA and Your Practice
October, 2013
The Dietary Supplement Health and Education Act (DSHEA) was enacted by Congress in 1994 in order to ensure quality and safety of dietary supplements in the marketplace.

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