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Editorial Features      View Digital Edition

Character and Reputation: Have they Harmed Your Brand?
October, 2014
Doctors of chiropractic are similar to any product or service. Doctors, their staff and their practices have a brand and a reputation, and like all products or services that brand must be protected. Brands offer instant recognition and identification.

Buy or Build? The Practice Building Question
September, 2014
Many chiropractors, as they exit school and decide to begin their venture, are caught between a rock and a hard place because they are unclear about how to begin their venture. Truth be told, there are a few options to start a chiropractic career.

The Structural Fingerprint Exam for Young Athletes
September, 2014
Chiropractors have long believed that success and recognition would come by proving the adjustment is more effective than a pill. Much of the profession today is immersed in research and marketing to prove this point.

Gluten Intolerance: Is It a Fad?
September, 2014
You probably have heard the grumbling from some people, saying how could gluten intolerance be real, we've eaten wheat since biblical times and that this is all in people's heads.

Putting the Social Back Into Social Media
September, 2014
Social media is more than a passing fad, it is definitely here to stay. Social media apps and channels of distribution may evolve, but the concept of social media is now big business and a part of all our lives.

Successfully Negotiate a Mid-Term Rent Reduction in Your Lease
September, 2014
We frequently meet a number of struggling chiropractors leasing commercial space. These chiropractic tenants desperately need a rent reduction ... right now.

What You Need to Know About the Class III Laser
September, 2014
Therapeutic lasers are used for three primary indications: eliminating pain, reducing inflammation and accelerating tissue healing. There are different types of light forces such as LED's, low powered lasers and high powered lasers or "super-pulsed" lasers.

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