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Editorial Features

DME: What You Should Know
November, 2013
There is some confusion out there about DME – what it is technically, who can sell it and what a chiropractor needs to do in order to sell and get reimbursed by Medicare.

Microcurrent Technology: Use Your CAs to Elevate Patient Care
November, 2013
As you know, chiropractic assistants (CAs) play a critical role in chiropractic practice, interacting with patients and educating them about the value of care.

Money Moral Dilemma: Keys to Your Business and Personal Prosperity
November, 2013
Have you ever known someone in your life who was so good at lying that they even believed their own stories? When I was younger, I had a quasi-friend who was this way.

The Doctor of the Future
November, 2013
We chiropractors are the doctors of the future. It is as simple as that. No other healthcare provider is as educated in human anatomy and physiology as we are from a natural standpoint.

A Chiropractor's Guide to Video Testimonials: 6 Easy Steps
November, 2013
It's no surprise that video is a rapidly growing medium on the Internet. Part of that expansion of video is product/service reviews and video testimonials.

Buying or Selling a Practice: Plan Ahead or Roll the Dice
November, 2013
The purchase or sale of a practice may rank as one of the most difficult decisions someone will endure and face. But does it have to be difficult, stressful and emotional?

Marketing with a Purpose: Building Your Authority and Credibility
October, 2013
We know reputation marketing is a big focus for every practitioner. I have provided some tools to assist in building your reputation.

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