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Editorial Features

Hook Up! Branch Out! Burst Forth!
January, 2016
Pick up just about any chiropractor's New Year's Resolution list and you'll most likely find the declaration, "Double my practice" near the top.


Selling Supplements: If It's Right for You, Do It Right
January, 2016
According to a 2014 survey by the Council for Responsible Nutrition (CRN), more than two-thirds of U.S. adults take dietary supplements, with 52 percent of users identifying their doctor as a trusted source for reliable information.


Ask (Your Patients) the Right Questions
January, 2016
When was the last time you asked a patient a question? Maybe 30 seconds ago? But are you asking the right questions to elicit valuable and useful information?


How to Use Mid-Level Providers to Grow Your Practice
January, 2016
Hiring or partnering with a mid-level provider such as a nurse practitioner or physician assistant can be a cost-effective way to improve practice efficiency.


Hire Right, Stress Less: How to Find (and Keep) the Perfect Receptionist
January, 2016
While all aspects of an office have to run together to create a stress-free environment for you, your patients and employees, consider how important the position of receptionist is.


Keep 'Em Coming Back: How to Promote Patient Loyalty
January, 2016
Successful chiropractic practices have several things in common, but perhaps the most important is a large and loyal patient base.


It's Not Who You Know, It's Who Knows You
December, 2015
Old-school marketing used to focus on who you know, the circle of influence and names of people in your local community. New-school marketing via social media has completely turned this upside down.


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