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Editorial Features

Create Community and Watch Your Practice Flourish
October, 2015
Many health care providers, chiropractors included, are fortunate to enjoy the freedom and independence of owning their own businesses. However, the constant demands can lead to a lonely and isolating experience unless you make an effort to get out of your office.

Misconceptions About Online Marketing (Pt. 1): Google Rankings
October, 2015
Online marketing offers you so many opportunities, but let's face it: If you don't have an online presence that at the minimum includes a practice website and social media, you're probably not where you want to be unless your target audience is living in the Dark Ages.

Converting Massage Clients to Chiropractic Care: Success Principles
October, 2015
In baseball, a successful pitcher usually has a repertoire of pitches: fastball, curveball, slider, change-up, etc. But the ability to know what pitch to throw and when to throw it can determine the difference between failure and success.

Peer to Peer: Essential Tools for the Chiropractor's Toolbox
October, 2015
The chiropractic adjustment will always be the foundational tool the profession relies on when delivering care, but one thing is certain: It's no longer the only tool in an increasing number of practices.

Let There Be Light: Low-Level Laser for LBP
October, 2015
As chiropractors are well-aware, 80 percent of Americans will suffer from back pain at one point in their lives; often chronic or debilitating back pain. In fact, lower back pain is the second leading cause of physician office visits after upper-respiratory infection.

Key Elements of a Truly Responsive Mobile Website
October, 2015
With an increasing number of online users going mobile, it has become imperative to build a responsive mobile chiropractic website that provides a quality mobile-user experience.

The New Age of Communication: Step Up Your Game With a Patient Portal
September, 2015
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.

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