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Editorial Features

An Ounce of Prevention Can Save You a Lot of Heartache
January, 2014
Like anyone else, chiropractors are also consumers. They need goods and services to keep their homes and businesses going.

It's Time for Change - The New Norm in Chiropractic Practice
December, 2013
We can all attest that health care has changed. With constant rhetoric from "Obamacare" to insurance co-payments, running a practice has become more challenging.

Knowing Your Gift and Understanding Your Why
December, 2013
As a chiropractor, you already know that people hire based on relationships. The better you know and express your personal brand, your WHY, the more successful you will be. The challenge is most people don't even know that they have a brand – or at least don't think of it in that way.

Want More New Patients? Here's How to Get Them
December, 2013
Not enough new patients is the single biggest problem in our profession. I could probably get a debate from someone, but they'd lose. For more than 25 years, "too few new" has been the number-one reason (by a ratio of 12:1) chiropractors have sought my advice and guidance.

Event Planning: 10 Steps to Put the Spotlight on Your Practice
December, 2013
Have you always thought about planning a holiday event for your patients, but you just have no idea where to start? With the holidays approaching quickly, I think I can help you make this dream a reality.

Understanding Radial Shockwave Therapy or Radial Pulse Therapy
December, 2013
I have an experiential practice in which I explore ways to affect disease through chiropractic touch, movement, nutrition, thinking and technology.

The Quality of Individual Care is Key to Treating Nagging Sports Injuries
December, 2013
Have you ever broken from your busy office schedule to take a long, hard look at your patients? We're not talking about demographics, gender or even age.

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