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Editorial Features      View Digital Edition

5 Secrets for Developing the Best-Ever Front-Desk CA
July, 2015
I stood at the front desk counting end-of-day numbers: eight new, 136 regular for three chiropractors; half that again for physical and massage therapies. A good (busy) day – and every visit handled by my front-desk CA (FDCA).

Marketing With a Microphone
June, 2015
When given an option, it stands to reason that people prefer to do business with those they know, like and trust.

Face Off: Weight Management
June, 2015
Face Off offers you the opportunity to learn more about products / services you may be considering for your practice side-by-side so you can make an informed purchasing decision. This month's product category is weight management.

Bad Business: Are You Making Any of These Practice Missteps?
June, 2015
Patient care might seem like your priority, but believe it or not, the business of operating a practice needs to come first. After all, if your practice crumbles, your ability to care for patients will be severely compromised, to say the least.

Lifestyle Wellness: Expand Your Practice & Grow Your Patient Base
June, 2015
Since most medical physicians in the past did not have a valid solution for back pain except drugs, most did not choose to treat these types of cases. As a result, many of these patients ended up, one way or another, in the office of a chiropractor.

Bulls and Bears: How to Market to the Medical Profession
June, 2015
Let's face it, the world of health care is changing dramatically, which in many markets has created a negative effect for chiropractic practices. Insurance and other expenses also have increased, causing a further decline in the way many chiropractors can make – and keep – their money.

5 Tips: How to Use Pinterest to Market Your Practice Online
June, 2015
Pinterest is an extremely popular, but often underutilized social media platform where people can bookmark, or "pin," fun and interesting things from all across the Internet.

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