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Editorial Features      View Digital Edition

Peer to Peer: How to Network With MDs and Increase Referrals
July, 2015
As the chiropractic and medical professions tiptoe down a path of increasing collaboration, it has become clear that one of the major factors inhibiting this process is a lack of adequate understanding by MDs of what chiropractors do and why chiropractic care is so valuable to health and wellness.

5 Secrets for Developing the Best-Ever Front-Desk CA
July, 2015
I stood at the front desk counting end-of-day numbers: eight new, 136 regular for three chiropractors; half that again for physical and massage therapies. A good (busy) day – and every visit handled by my front-desk CA (FDCA).

Marketing With a Microphone
June, 2015
When given an option, it stands to reason that people prefer to do business with those they know, like and trust.

Face Off: Weight Management
June, 2015
Face Off offers you the opportunity to learn more about products / services you may be considering for your practice side-by-side so you can make an informed purchasing decision. This month's product category is weight management.

Bad Business: Are You Making Any of These Practice Missteps?
June, 2015
Patient care might seem like your priority, but believe it or not, the business of operating a practice needs to come first. After all, if your practice crumbles, your ability to care for patients will be severely compromised, to say the least.

Lifestyle Wellness: Expand Your Practice & Grow Your Patient Base
June, 2015
Since most medical physicians in the past did not have a valid solution for back pain except drugs, most did not choose to treat these types of cases. As a result, many of these patients ended up, one way or another, in the office of a chiropractor.

Bulls and Bears: How to Market to the Medical Profession
June, 2015
Let's face it, the world of health care is changing dramatically, which in many markets has created a negative effect for chiropractic practices. Insurance and other expenses also have increased, causing a further decline in the way many chiropractors can make – and keep – their money.

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