Peer to Peer: How to Network With MDs and Increase Referrals
As the chiropractic and medical professions tiptoe down a path of
increasing collaboration, it has become clear that one of the major
factors inhibiting this process is a lack of adequate understanding by
MDs of what chiropractors do and why chiropractic care is so valuable to
health and wellness.
5 Secrets for Developing the Best-Ever Front-Desk CA
I stood at the front desk counting end-of-day numbers: eight new, 136
regular for three chiropractors; half that again for physical and
massage therapies. A good (busy) day – and every visit handled by my
front-desk CA (FDCA).
Marketing With a Microphone
When given an option, it stands to reason that people prefer to
do business with those they know, like and trust.
Face Off: Weight Management
Face Off offers you the opportunity to learn more about products / services you may be considering for your practice side-by-side so you can make an informed purchasing decision. This month's product category is weight management.
Bad Business: Are You Making Any of These Practice Missteps?
Patient care might seem like your priority, but believe it or not, the business of operating a practice needs to come first. After all, if your practice crumbles, your ability to care for patients will be severely compromised, to say the least.
Lifestyle Wellness: Expand Your Practice & Grow Your Patient Base
Since most medical physicians in the past did not have a valid solution
for back pain except drugs, most did not choose to treat these types of
cases. As a result, many of these patients ended up, one way or another,
in the office of a chiropractor.
Bulls and Bears: How to Market to the Medical Profession
Let's face it, the world of health care is changing dramatically, which
in many markets has created a negative effect for chiropractic
practices. Insurance and other expenses also have increased, causing a
further decline in the way many chiropractors can make – and keep –
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