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Editorial Features

Secret Insights From a Microbe
January, 2014
Scientific research on the lives and behaviors of intestinal bacteria (microbiome) quickly reveals several startling facts about how the human body expresses health.


How and Why Press Releases Can Help Build Your Practice
January, 2014
I'm going to share with you the strategy; the "why" you should be writing and "how" press releases -when crafted properly - can build your practice. I constantly hear from practitioners that they need new ways to get more patients.


Natural Living: Helping Patients Navigate Their Health Journey
January, 2014
"It happens no other way." How many of us have this motivational poster in our office? You know the one with the clouds as seen by an ascending aircraft.


An Ounce of Prevention Can Save You a Lot of Heartache
January, 2014
Like anyone else, chiropractors are also consumers. They need goods and services to keep their homes and businesses going.


It's Time for Change - The New Norm in Chiropractic Practice
December, 2013
We can all attest that health care has changed. With constant rhetoric from "Obamacare" to insurance co-payments, running a practice has become more challenging.


Knowing Your Gift and Understanding Your Why
December, 2013
As a chiropractor, you already know that people hire based on relationships. The better you know and express your personal brand, your WHY, the more successful you will be. The challenge is most people don't even know that they have a brand – or at least don't think of it in that way.


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