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Editorial Features      View Digital Edition

Plan It and Then Work It: Start 2017 With a Sound Marketing Plan
January, 2017
Marketing plans, strategies and tactics are all important. Doctors often "market" their practice via social media, advertisements, open houses, health fairs and their website.


Is Your Practice a Haven for HIPAA Violations?
January, 2017
HIPAA: five simple letters that are responsible for a great deal of confusion, even after all these years. The first step to avoiding violations is to understand exactly what you are responsible to do under the provisions of HIPAA.


Protect Your Practice (Pt. 2): Employee Crime
January, 2017
When considering employee crime, it is important not to be naïve. Employee theft costs U.S. companies $40 billion annually. Over a five-year period, 80 percent of health care practices will experience embezzlement in one form or another.


Webinars Can Work Wonders!
January, 2017
Let's assume you've attended at least one webinar, and for the sake of this discussion, let's assume it was a great one. How did the presentation make you feel about the speaker, their expertise on the subject, and your overall opinion of them as an authority in their field?


Beyond Strategy: Success Comes From Within
January, 2017
For decades, chiropractors have been instructed on specific strategies and tactics for new-patient attraction, conversion, referrals, and overall practice growth.


Protect Your Practice
December, 2016
Terminating an employee is never a comfortable or easy task. When done, it must be free and clear of legal complications. Even firing an incompetent employee can be a risky endeavor.


The First 15 Seconds Means Everything
December, 2016
As chiropractors, we're all about finding continual solutions and systems to make our practice run as smoothly as possible. But far too often, we're so focused on patient care that we forget about the importance of creating a total experience for our guests.


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