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Let Your Fans Spread the Love
June, 2017
Nirvana in marketing is when you can create a team of brand evangelists or people who completely, 100 percent not only believe in your brand, but also willingly, without being prompted, share your brand story with others.


The Riches Are in the Niches
June, 2017
When thinking about the target market for your chiropractic practice, it is important to establish your niche, especially if you want to be a cash practice and move away from insurance dependence. A product or service that is for "everyone" is really for "no one."


Practice Potential: When Less Is More
June, 2017
We live in a more culture these days, but as too many people find out the hard way, more isn't always better in life, and the same is true for your practice.


If You Build It, They Will Come
June, 2017
Building a successful practice is all about building productive, lasting relationships with patients, families and the health care community. Here are five easy ways to forge relationships that will help ensure a sustainable, successful practice for years to come.


Time for a Little You Time
May, 2017
If you ask 10 patients what they do to care for themselves, most will answer with a list of excuses as to why they don't do anything or don't do as much as they should. Ask 10 practitioners the same question and they'll likely give very similar answers.


Peer to Peer: How to Create Loyal Patients
May, 2017
What's the secret to a successful practice? Of all the variables experts have postulated, one stands out as common-sense and constant: patient engagement. A practice that lacks patients who believe in their DC and are willing to place their health in their doctor's hands won't survive the long haul.


Don't Let Staffing Mistakes Destroy Your Practice
May, 2017
You can be the most skilled, business-savvy, patient-friendly doctor in the world, but if your team fails to make the grade, your practice will suffer – big time. Here are four common staffing mistakes, their potential consequences and how to correct them.


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