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Through the internet, DCs now have access to a library of pay-per-view practice building video classes. You can choose to "rent" one of these videos at a time, rent a series at one time, or subscribe to one of the membership programs that will allow you unlimited viewing access for 6-months or 12-months. A library of online video classes gives you complete flexibility as to what, when and where you want to learn.

The following is a sample of online specialty classes. Each of these classes focuses on one specific aspect of practice-building, for example:

  • Personal Injury Classes: These classes teach doctors how to build, manage and maintain a successful Personal Injury practice.
  • CA Classes: These classes train CAs how to efficiently and professionally perform their duties, i.e. run the front desk, answer the telephone, respond to patient comments/requests etc.
  • Practice-Starting Classes: DCs can now learn how to open a successful new practice by following the expert instruction found in these specialized online classes.
  • Insurance Classes: How to properly complete insurance forms, how to avoid being red-flagged by an insurance carrier, and what to expect if you are audited by an insurance company are a view of the topics taught in these online classes.

Choosing Your Online Instruction

Can you watch the class more than once? Do you have an extended time to view the class or the ability to download the class? This is important. For you to get the most out of your online class purchase, you must be able to "study" it and this will often require you to view the class (or a section of the class) more than one time. You will find that you cannot download most online classes, but on the same hand most will allow you to view the class several times or as often as you like over a specific period of time.

Who is teaching or sponsoring the class? Spend your time and money wisely by reviewing the credentials of the person teaching the class and/or the class sponsor before you actually purchase it. By doing so, you can usually determine if the class is going to be more "promotional" than "instructional." Thanks to the internet, this is a quick and easy process.

Priority should be placed on the degree of expertise the instructor has in the area that they are teaching. Has the instructor personally achieved success in the area they are teaching, how many others has the instructor successfully taught how to do it, how long has the instructor been working in this field? The greater the instructors credentials, the more valuable the class material will be and consequently, the more you should expect to pay for that class.

What is the cost? Online practice building class prices vary depending on the complexity of the topic, the length of the individual class, the number of classes in the module and the instructor's credentials. Regardless, the cost of online classes should be significantly less expensive than the cost to physically attend seminar classes.

Are there additional practice building services? Some doctors are simply looking for online classes that will provide them with the basic information that simply teaches them how to properly build their practice. Others are looking for online classes and additional practice building services (designing ads, forms, brochures, etc.) that will help them build a mega-practice.

If you want to build a mega successful practice, you'll save yourself the most amount of time and money by choosing online classes that give you the option to "learn more" (library of online video classes), and that provide you with the additional resources needed to accomplish your goals.

Today there are many qualified practice building consultants teaching all phases of starting, managing and building a practice. There is no question that online practice building instruction works.

To physically attend a seminar = travel time + travel expense + travel stress/hassles + loss of practice income + loss of family time + additional child care expense.

The solution is online learning, a convenient, affordable and effective option.

Dr. Peter G. Fernandez, a graduate of Logan Chiropractic College, is a practice consultant with over 30 years of experience. He has written more than 20 books and over 200 articles on building a practice, and has consulted with 5,000-plus practices. Contact Dr. Fernandez with questions or comments regarding this article via e-mail ( ) or by visiting

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