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Dynamic Chiropractic – January 29, 2005, Vol. 23, Issue 03
Dynamic Chiropractic
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Dynamic Chiropractic

Paying Is Part of Getting Well

By Lisa Bilodeau, CA

There is a universal law that states that when you give something, you will receive something in return. How does this manifest in the business of chiropractic? Well, it's quite simple. You give the best chiropractic care you can give to your patients, and in exchange, you receive money or trade for services.

In my seminars we look at the characteristics of two types of patients: Those who don't pay and those who do. Take a moment during your team meeting and to do this simple exercise.

  1. On a white board or large paper, make two columns.
  2. On the top of the first column, write "Patients who don't pay."
  3. On the top of the second column, write "Patients who do pay."
  4. Now, list the characteristics of these patients in each column.

You will find things like this:

Patients who don't pay:

Patients who do pay:

So, which would you rather have: patients who pay or ones who don't?

Here are some simple, practical things you can do to grow your practice and improve your cash flow!

As Sherry Hodge says, "Most people don't want a discount doctor." Similarly, in another article I recently read in Chiropractic Economics, if you offer some kind of discount to the patient who demands one, they will most likely leave you for someone else who will offer a better deal.

The bottom line: Don't settle for less than what you deserve. Your adjustments and other services are priceless.

Finally, if the money stops flowing into your practice, reflect upon the following formula for success offered to us by Foster Hibbard, who was a great supporter of chiropractic. Make the proper adjustments and you will experience greater abundance.

Q + Q + A = C: Quantity + Quality + Attitude = Compensation

Since ideas about service are unlimited, we can work at giving everyone more service throughout our life. Throughout life we can increase the quality of service we give by learning more about our business, product or service we offer and the needs of those to whom we give service. Finally, as long as we live, we can work on improving our attitudes to become a more loving person who give more loving service. As a result of all of this, our compensation has no alternative but to increase accordingly.

Lisa Bilodeau, CA
Scotts Valley, California

Click here for more information about Lisa Bilodeau, CA.

Dynamic Chiropractic

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