Dynamic Chiropractic - July 17, 1995, Volume 13, Issue 15|
Chiropractic to Tell Its Story Coast to Coast
Documentary Will Inform American Public about Chiropractic Care
Many DCs have been calling to find out where to donate money to make the chiropractic documentary broadcast a reality. Most doctors want office copies of the documentary to show their patients, but everyone wants to get the word out.
We all know what chiropractic is and what it can do for the suffering patients we see. This is a great opportunity to reach the other 93 percent. This is our chance to expand our market!
Dr. William Harris issued a challenge in the last issue of "DC": If you and other members of the profession will donate money equalling $500,000, he will match it up to $300,000! This would give the Chiropractic Centennial Foundation a total of $800,000 for the production and airing of the television documentary.
Imagine one full hour of television time for us to tell the chiropractic story, interspersed with various chiropractic commercials that would support our message (no Tylenol ads here). This is the way to kickoff our next 100 years and do something positive to counteract the effects of managed care.
The Centennial Challenge is Simple:
Based on a cascading scale, beginning at 25 percent of the first $100,000 raised, Dr. Harris has agreed to increase the percentage of FACE's contribution as follows, up to a total of $300,000:
Level Necessary to Obtain Matching Funding from Cascading Percentage Dr. Harris/FACE Funding Dr. Harris/FACE$100,000 $ 25,000 25% $150,000 $ 75,000 50% $200,000 $150,000 75% $ 50,000 $ 50,000 100%
$500,000 $300,000 But you are the key. Please call 1-319-327-0127 and make your donation. The public needs to hear our story. Your practice needs new patients that understand what chiropractic is all about.DC