Dynamic Chiropractic - May 6, 1994, Volume 12, Issue 10|
By Judy Silvestrone, DC
Title: My Report of Findings Author: William D. Esteb, DC Publisher: Orion Associates, 1993 (1-800-937-3113) Category: Doctor and student self-improvement Publication: Paperback, 229 pages "...Growing a practice, like healing, is an inside job ..." The foregoing excerpt characterizes the marvelous use of language and chiropractic metaphor packed into Dr. William Esteb's latest book, My Report of Findings: More Observations of a Chiropractic Advocate. His observations are on a variety of chiropractic topics including:
Dr. Esteb also offers more mundane advice on improving yellow page ads and newsletters, forming business contracts, and choosing a practice consultant. His words of caution for students, as well as established DCs challenged by underinsured patient populations, are forthright and current. He has developed buzz words and phrases, such as the "3 Rs of effortless practice: Rapport, Results, and Retention." But there are also hard questions, "What kind of profession will you be bequeathing to the next generation of chiropractors?"
Dr. Esteb is known as a consultant in practice growth and patient education through Back Talk Systems, Inc., and his previous book, A Patient's Point of View. His insight into chiropractic's current and future challenges alone merit reading of this book. But also illustrative of his work is this reminder: "Those that are having the most fun in chiropractic recognize practice is a process, not a destination. You never 'get there!'" Reading My Report of Findings is certain to help you have more fun in your "process."
Silvestrone Rating: 9