Dynamic Chiropractic - October 23, 1992, Volume 10, Issue 22|
Volume Practice: A Chiropractor's Success Story
Category: Practice Growth
Author: Thomas O. Morgan, D.C.
Publisher: Link/Morgan Press, Mt. Dora, FloridaSoftcover book -- 240 pages
"Building your practice" are buzz words these days. The mere mention of this phrase conjures up visions of expensive consultants and endless seminars. While consultants and seminars are beneficial, there is a great deal to be learned from this book, priced at only $19.95. Just like the seminars, you may not agree with everything in the book, but there is a wealth of ideas on building a practice from the inside out.
As a chiropractor, your job is to help sick people get well and keep healthy people well. When you treat the most people you can, without sacrificing quality care, you are giving more service and doing your job well. The practicing doctor and student alike can learn from Dr. Morgan's experience.
Volume Practice is certainly an appropriate title for Dr. Morgan's experience. He averaged 1,200 patient visits per week for a three year period. In one day alone, he adjusted 400 patients. If your goal is a high volume practice, it is wise to learn from someone who has done it.
Dr. Morgan has over 25 years experience in practice and has served on the Mississippi Board of Chiropractic Examiners and in various ICA offices. He has been to many technique and management seminars over the years and shares the best of what he's learned in his book.
Volume Practice is divided into 77 chapters, with an average chapter length of about three pages. This concise format allows you to quickly read through a chapter and extract the information that might benefit you. It affords the busy doctor the opportunity to pick up the book every day and read a chapter to set the tone for the day.
If any book makes a difference in your life or has even one good idea that causes you to change your practice and become more successful, the cost is of no consequence. If, however, you can get a number of thought-stimulating ideas for only $19.95, it is a true bargain. The value of Volume Practice is high compared to the cost.
I enjoyed Volume Practice. It did take me 62 pages before I dog-eared a page (I dog-ear pages with good ideas on them.) However, after page 62 there were dozens of pages with bent corners. One thing that did set a positive tone for the book was found on page 32: "We set ourselves apart as strong, principled, straight chiropractors, acting as if we had a secret knowledge about innate intelligence. I see this today as a separatist attitude which has held the profession back in many ways." That was refreshing to hear from the "other" side. Actually, I believe there is no other side, only other chiropractors who practice differently. Those who practice differently often have the most to teach us. I learned a lot from Dr. Morgan.
Eggleston Rating: 8Steven C. Eggleston, D.C.
Huntington Beach, California